Mastering Lookalike Audiences: How to Scale User Acquisition Efficiently

Looking to grow your mobile game without blowing your budget? Lookalike audiences offer one of the most effective ways to scale user acquisition while maintaining efficiency. By targeting users who resemble your existing high-value players, you can reach new audiences that are more likely to engage and convert.

In this blog, we’ll explore how to create lookalike audiences, why they work, and how AI tools can automate and enhance this strategy to deliver better ROAS at scale.

What Are Lookalike Audiences? Lookalike audiences are segments of users who share similarities with your current player base. These similarities might include demographics, behaviors, interests, or in-app activity. Platforms like Meta, Google, and AI-driven UA solutions use machine learning to identify and target these users.

Benefits of Lookalike Targeting:

• Higher-quality users with better engagement potential

• Lower cost per acquisition (CPA) over time

• Improved ROAS and retention rates

How to Build High-Quality Lookalike Audiences

1. Define Your Source Audience

   • Start by identifying your best users—those with high retention, LTV, or in-app purchases. The more accurate and engaged your source audience, the better your lookalike results will be.

2. Use AI-Powered Tools for Segmentation

   • Advanced UA platforms can analyze behavioral data to create highly targeted lookalike segments. Instead of guessing, you’ll have AI-validated audiences ready for scaling.

3. Set Geographic and Platform Parameters

   • Narrow down your targeting by region, OS (iOS/Android), or device type to align with your game’s core demographic.

4. Test and Iterate

   • Run multiple campaigns to test different audience sizes and attributes. Continuously analyze performance data to refine and optimize targeting.

AI's Role in Scaling with Lookalikes AI can dramatically accelerate the efficiency of lookalike campaigns by:

• Automating audience segmentation based on live in-app behavior

• Dynamically adjusting campaigns based on performance signals

• Identifying micro-segments and scaling successful ones

These capabilities reduce manual workload while maximizing reach and ROI.

Lookalike audiences are a must-have for any growth-focused UA strategy. When powered by AI and informed by behavioral data, they offer a powerful path to scale your mobile game efficiently and effectively.

Looking to amplify your game's user acquisition? Harness the power of an AI-powered platform with a self-serve dashboard to effortlessly and efficiently enhance your UA efforts. This user-friendly dashboard grants you complete control over your budget and offer extensive targeting options, making Gamelight, an AI-powered advertising platform, the smart choice for expanding your game's reach.

The Gamelight advertising platform, backed by AI technology, is a leading mobile marketing solution equipped with an intuitive self-serve dashboard. Operating on a CPI basis, it drives direct traffic from a self-published mobile game recommendation platform. Moreover, you can set up your account and launch your first campaign in just 5 minutes!

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