How Cross-Promotion Can Supercharge Your Mobile Game Growth

User acquisition is more competitive—and more expensive—than ever before. As mobile game developers look for creative ways to grow without draining their budgets, one tactic stands out for its cost-effectiveness and potential: cross-promotion. By promoting one of your games within another, you can boost installs, retention, and lifetime value without relying solely on external advertising.

In this blog, we’ll dive into how cross-promotion works, why it’s so effective, and how to combine it with AI-driven insights for even greater results.

What is Cross-Promotion? Cross-promotion involves advertising your own mobile games to users who already play your other titles. Because these players are already engaged with your brand, they’re more likely to install and stick with your other games.

Why It Works:

• Low Cost: You already own the audience. No extra UA budget is needed.

• Higher Engagement: Players are familiar with your style and gameplay.

• Improved LTV: Players engaging with multiple titles tend to have a higher overall lifetime value.

How to Implement Cross-Promotion Successfully

1. Choose the Right Pair of GamesPair games that share similar audiences or gameplay styles. For example, promoting a puzzle game inside a casual brain teaser app can lead to strong conversion rates.

2. Use Native In-Game PlacementsIncorporate banners, interstitials, or pop-ups that feel organic. Timing matters—trigger these promos after level completions or during natural pauses.

3. Segment Your PlayersUse behavioral data to determine which users are most likely to convert. For example, promote your next game to users who have completed most levels in your current one.

4. Leverage AI to Optimize TargetingAI can identify which user segments will respond best to cross-promotions and determine the optimal timing and creatives.

Successful Example A mid-sized game studio used cross-promotion between two casual games and saw a 40% lift in retention and a 30% increase in average revenue per user (ARPU) in the promoted title—without spending extra on user acquisition.

Looking to amplify your game's user acquisition?

Harness the power of an AI-powered platform with a self-serve dashboard to effortlessly and efficiently enhance your UA efforts. This user-friendly dashboard grants you complete control over your budget and offer extensive targeting options, making Gamelight, an AI-powered advertising platform, the smart choice for expanding your game's reach.

The Gamelight advertising platform, backed by AI technology, is a leading mobile marketing solution equipped with an intuitive self-serve dashboard. Operating on a CPI basis, it drives direct traffic from a self-published mobile game recommendation platform. Moreover, you can set up your account and launch your first campaign in just 5 minutes!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.