Gaining and retaining users has become more challenging than ever. With millions of apps available across various platforms, game developers need to adopt innovative strategies to stand out. Gamelight, a 15-time award-winning platform, has been helping brands boost their user acquisition (UA) and retention efforts with its AI-driven solutions. Gamelight’s approach combines smart targeting, personalised engagement, and real-time data analysis, offering valuable insights into how to build a loyal user base.
But beyond just acquiring users, Gamelight specialises in Rewarded User Acquisition (RUA), an effective model that motivates users to engage deeper within the game or complete specific actions in exchange for rewards. Let’s dive deeper into how Gamelight’s platform works and how Rewarded UA plays a crucial role in boosting both user acquisition and retention.
Gamelight’s Recognised Excellence
Gamelight’s innovative solutions have received significant industry recognition, earning 15 prestigious awards for their contributions to mobile gaming and marketing. These accolades include:
3x Dot Comm Awards — Best AI Tool, Data Gathering and Implementation, and Digital Advertising Campaign
App Growth Award for App Advertising Platform
3x Vega Awards — Digital Marketing (Campaign), Best Innovation in Apps & Softwares, and Best Use of AI & Machine Learning in Apps & Softwares
Digiday Tech Award for Best Mobile Marketing Platform
Digiday Europe Award for Best Use Of AI
Martech Breakthrough Award for Best Mobile Games Marketing Platform
w3 Silver Award for Campaign – Marketing Effectiveness
Pocket Gamer Awards — Top 3 Best Advertising and UA Services
Dragons of Asia — Recognition for Revolutionising AI-Driven Mobile Marketing in Asia
2x Global Performance Marketing Awards — Best Use of AI and recognition for Best Use of Data and Insights
These awards highlight Gamelight’s dedication to delivering transformative results for its clients. Speaking about Gamelight’s impact, the judges of the Global Performance Marketing Awards 2024 remarked:
“The implementation of Gamelight’s AI technology resulted in substantial improvements in ROAS and user engagement for JOYCITY’s games. The detailed performance metrics and regional breakdowns effectively showcase the solution’s impact. The comprehensive results demonstrate the platform’s ability to drive significant revenue growth and enhance user experiences.”
This widespread acclaim emphasises Gamelight’s position as a leader in Rewarded UA and user retention strategies.
What is Gamelight and How Does It Work?
At its core, Gamelight is a platform designed to help mobile game developers and marketers optimise their UA campaigns by targeting high-value users. Leveraging advanced AI and machine learning, Gamelight analyses user behaviour to predict which players are likely to engage with the game meaningfully, ensuring that marketing efforts are directed at users with high long-term potential.
Gamelight’s tools are crafted to achieve two main goals: attracting high-quality users and retaining them through engaging and rewarding experiences. Recognised as the best rewarded source worldwide, and one of the top two across all sources for casual gaming in Western Europe, Japan, and South Korea in the AppsFlyer Performance Index, Gamelight’s achievements show its commitment to delivering superior results.
Rewarded User Acquisition (RUA): What It Is and Why It Works
Rewarded User Acquisition is a model that motivates users to engage deeply with games by earning rewards for their time and achievements. Unlike traditional ad-driven UA models, RUA creates value directly through gameplay and milestone completion. Here’s why it’s such an effective strategy:
1. Boosting Engagement Through Playtime and Milestones
RUA transforms user engagement into a rewarding experience. Players earn loyalty points simply by playing the game and reaching specific event milestones, creating a positive feedback loop. This approach ensures that users are not just passively interacting but are actively immersed in the game, enjoying both the experience and the tangible benefits of their time.
By making the gameplay itself more rewarding, Gamelight encourages longer play sessions and deeper interactions, leading to higher overall engagement.
2. Improving Retention with Tangible Rewards
Retention is one of the biggest challenges in mobile gaming, but RUA offers a compelling solution. By rewarding users with points that can be exchanged for vouchers, players feel appreciated and motivated to return. These rewards encourage users to keep playing, reducing churn and fostering loyalty.
Gamelight’s platform ensures that rewards align with users’ preferences, making the experience personalised and memorable. This customisation enhances the value users perceive, keeping them engaged over time.
3. Building Trust and Strengthening Player Relationships
Unlike intrusive ads that disrupt the user experience, RUA builds a relationship of trust by offering value upfront. Players feel genuinely appreciated, knowing their time and efforts are being rewarded. This transparent exchange strengthens the bond between users and the game, fostering long-term satisfaction.
Additionally, integrating rewards into gameplay rather than disrupting it ensures that the core user experience remains enjoyable. This subtle yet effective approach helps maintain a positive perception of the game and its developers.
4. Data-Driven Personalisation
The success of RUA lies in its ability to deliver the right rewards at the right time. Gamelight’s AI-driven platform uses real-time data analysis to track user behaviour, identifying patterns that signal when rewards will be most impactful. By serving personalised offers based on playstyle and preferences, developers can maximise the appeal and effectiveness of their rewards.
Furthermore, predictive analytics help identify users who are at risk of disengaging, allowing game developers to implement timely re-engagement strategies. These data-driven insights ensure that every interaction adds value, improving campaign efficiency and user satisfaction.
The Role of AI in Rewarded User Acquisition
What sets Gamelight apart is its use of AI to optimise Rewarded UA, a capability unique to the platform. Gamelight’s AI algorithms are specifically built for user acquisition, processing large amounts of data such as in-app interactions and user behaviour. These algorithms predict which players are most likely to engage with rewards, ensuring that campaigns target the right users at the right time.
This approach maximises ROI and retention by allocating resources to users who bring the most value. By precisely tailoring the timing and type of rewards, Gamelight helps game developers deliver engaging and effective user experiences that drive long-term success.
Conclusion
Rewarded User Acquisition (RUA) is reshaping how mobile game developers attract and retain users. By encouraging active gameplay and milestone achievements with loyalty points, game developers can enhance engagement, improve retention, and build a dedicated community of players. Over time, RUA has become a primary channel for user acquisition, with platforms like Gamelight helping to refine and popularise its implementation across the industry.
In the competitive world of mobile gaming, RUA represents a user-friendly and sustainable approach to growing and maintaining a loyal player base. With Gamelight’s innovative tools and proven expertise, game developers can ensure their games not only stand out but also keep players coming back for more.
Quotes from Gamelight POV:
Earning 15 prestigious awards highlights our commitment to innovation and excellence in user acquisition and retention. These accolades are a reflection of our dedication to driving measurable results for our partners
By combining cutting-edge AI with a focus on player engagement, Gamelight continues to set the benchmark for how game developers attract and retain high-value users
AI has transformed how we approach user acquisition, enabling smarter targeting and more personalised engagement. It’s a game-changer for building lasting player relationships
Rewarded User Acquisition has become a cornerstone strategy for mobile gaming, demonstrating its value in driving both engagement and retention in a sustainable way
AI isn’t just a buzzword for us. It’s a tool that enhances every aspect of the user experience—from personalized targeting to smarter retention strategies, making sure developers connect with the right users at the right time
In today’s competitive market, standing out requires constant innovation. We focus on delivering creative, data-driven strategies that help developers engage the right players and build long-term user relationships Are you ready to revolutionize your game's outreach?
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