In its 16th edition, AppsFlyer's Performance Index aids publishers in selecting strategic partnerships for mobile marketing. Within the index, an outstanding newcomer, Gamelight, outperforms competitors in various categories.
In the rapidly expanding realm of mobile gaming, capturing users' attention remains a persistent challenge. Recognizing the complexities of the past three years in mobile app marketing, AppsFlyer aims to assist by spotlighting top-performing platforms for strategic partnerships. Through an analysis of 11.5 billion installs, the Index underscores Gamelight's considerable influence in the mobile games marketing sector.
Founded in 2022, Gamelight has rapidly left its imprint as an AI-driven platform. Notably, within the AF Index, the platform secures a spot in the top within the casual category group in the EMEA Western Europe region both power and volume rankings. This places Gamelight among industry giants like Google Ads, Unity, and Meta, showcasing its prowess and leadership by outperforming formidable competitors such as TikTok, Digital Turbine, and MOLOCO.
“We have grown massively in the last months, which is not even reflected on the Index yet. Our current scale and quality are huge.” - Günay Aliyeva, Co-founder of Gamelight, express.
The Foundation of Gamelight's Success
The key to Gamelight's success resides in its groundbreaking AI algorithm, a transformative force in the realm of mobile game marketing. This algorithm intricately examines user behavior and demographic data, identifying individuals most inclined to engage with Gamelight's partners' games. Leveraging sophisticated machine learning algorithms, Gamelight effectively optimizes partner campaigns, consistently surpassing Return on Ad Spend (ROAS) targets.
To deepen comprehension, Gamelight incorporates demographic data, encompassing factors like age, gender, and location, into its analysis. This holistic grasp of gaming preferences enables the platform to craft individualized user profiles.
Moreover, the platform excels in recognizing behavioral patterns among players. This priceless insight contributes to heightened user engagement and retention, empowering Gamelight's algorithms to refine user experiences and prolong play sessions.
The Prospects for the Platform
Gamelight's platform has previously been acclaimed, securing the "Best AI Tool" at the prestigious dottCom awards. The platform also clinched two Platinum dotComm awards, one recognizing its exceptional Data Gathering and Implementation Campaign and another commending its outstanding Digital Advertising Campaign.
Moreover, Gamelight recently achieved distinction by winning the coveted Digiday Technology Award in the highly competitive category of Best Mobile Marketing Platform. This triumph positioned Gamelight ahead of formidable competitors like AppsFlyer, Liftoff, PLAYSTUDIOS, AdTheorent, and Adjust, solidifying its standing as a prominent force in the realm of mobile marketing.
Co-Founder Florian sheds light on Gamelight's future aim, stating, "The upcoming projects that we are working on will revolutionize mobile advertising as a whole - making it more fun for users & more lucrative for advertisers. I am talking about completely new things that have not been seen before."
Gamelight's impressive rankings in AppsFlyer's 16th Performance Index unequivocally establish the company as the New AI Marketing Leader in mobile app marketing. These achievements not only underscore Gamelight's current standing but also foreshadow a promising future, positioning it as the preferred choice for mobile game publishers worldwide seeking top-tier user acquisition services.
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