In its 16th edition, AppsFlyer's Performance Index benefits publishers in forming strategic partnerships for mobile marketing. Within the Index, an exceptional newcomer, Gamelight, surpasses competitors across diverse categories
In the speedily expanding world of mobile gaming, capturing users' attention remains a persistent challenge. Acknowledging the complexity of the past three years in mobile app marketing, AppsFlyer seeks to guide by highlighting high-performing platforms for strategic partnerships. Analyzing 11.5 billion installs, the Index underscores Gamelight's significant impact in the mobile games marketing sector.
Established in 2022, Gamelight has rapidly made its mark as an AI-driven platform. The platform secures a position in the Midcore category group in the EMEA Western Europe region, both in volume and power rankings within the AF Index. The ranking places Gamelight alongside industry leaders like Google Ads, Unity, and ironSource, underscoring its prowess and leadership by outperforming challenging competitors like TikTok and Unity.
“We have grown massively in the last months, which is not even reflected on the Index yet. Our current scale and quality are huge.” - Günay Aliyeva, Co-founder of Gamelight, express.
Unveiling the success of Gamelight
Gamelight owes its success to its innovative AI algorithm, a game-changer in the mobile game marketing sphere. This algorithm carefully studies how users behave and their demographic details, pinpointing those most likely to enjoy games from Gamelight's partners. Using advanced machine learning, Gamelight skillfully fine-tunes partner campaigns, consistently exceeding Return on Ad Spend (ROAS) targets.
For a better understanding, Gamelight includes demographic data, covering aspects like age, gender, and location, in its analysis. This comprehensive understanding of gaming preferences lets the platform create personalized user profiles.
Furthermore, the platform stands out in spotting behavioral patterns among players. This valuable insight enhances user engagement and loyalty, enabling Gamelight's algorithms to improve user experiences and extend play sessions.
The Future Outlook for the Platform
Gamelight's platform has previously earned acclaim, securing the "Best AI Tool" at the esteemed dottCom awards. The platform has also been honored with two Platinum dotComm awards, one for its exceptional Data Gathering and Implementation Campaign and another for its outstanding Digital Advertising Campaign.
Moreover, Gamelight recently attained distinction by winning the coveted Digiday Technology Award in the fiercely competitive category of Best Mobile Marketing Platform. This triumph placed Gamelight ahead of formidable competitors like AppsFlyer, Liftoff, PLAYSTUDIOS, AdTheorent, and Adjust, solidifying its position as a prominent force in the field of mobile marketing.
Co-Founder Florian sheds light on Gamelight's future aspirations, stating, "The upcoming projects that we are working on will revolutionize mobile advertising as a whole - making it more enjoyable for users and more lucrative for advertisers. I am talking about entirely new concepts that have not been seen before."
Gamelight's impressive rankings in AppsFlyer's 16th Performance Index undeniably establish the company as the New AI Marketing Leader in mobile app marketing. These accomplishments not only emphasize Gamelight's present status but also forecast a promising future, positioning it as the preferred choice for mobile game publishers worldwide seeking top-tier user acquisition services.
Are you prepared to transform your game's outreach?
Unlock the potential of an AI-driven platform with an easily navigable dashboard to effortlessly enhance your user acquisition efforts. With this user-friendly interface, you have full command of your budget and a wide range of targeting choices, making Gamelight, the AI-powered advertising platform, the intelligent option for expanding your game's audience.
Discover Gamelight: The AI Advantage in Mobile Marketing. With AI technology, competitive CPI rates, and no need for creative work, you can launch campaigns in just 5 minutes. It's all about simplicity and efficiency.
To access the Gamelight advertising platform's self-serve dashboard, click HERE.
If you need assistance, complete THIS FORM, and one of our team members will reach out to you within 24 hours.
Comments