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Writer's pictureNazife Ünal

Best 5 User Acquisition Channels for Dating Apps

Updated: Oct 15

In the competitive world of dating apps, acquiring high-quality users is essential for growth. With countless apps vying for attention, choosing the right user acquisition channels can make or break your success. The goal isn’t just to acquire users but to acquire the right ones—those who will engage, return, and ultimately, stick around.

For dating apps, where user engagement and retention are crucial to the app’s success, leveraging the most effective UA channels can drive significant results. Whether it’s finding users ready to connect on a first date or those looking for long-term relationships, your choice of channels impacts how well your app resonates with your target audience.

In this article, we explore the top 5 user acquisition channels that deliver the best results for dating apps. These platforms are trusted for their targeting precision, audience reach, and innovative ad formats that keep users engaged, and they can help dating apps tap into new pools of potential users. 1. Google Ads

Google Ads provides access to a broad audience through search ads, the Google Display Network, and YouTube ads. It allows dating apps to target users based on search intent, location, and demographics, making it useful for reaching people actively searching for related services. Google’s advanced targeting features and detailed analytics help marketers track campaign performance and optimize user acquisition efforts.

2. Gamelight

Gamelight is a top-tier user acquisition platform that, originally focused on the gaming sector where it quickly became a leader, has since expanded its reach into non-gaming industries, demonstrating its versatility and effectiveness across various app categories, including dating apps. Ranked as the best source for user acquisition on the AppsFlyer Performance Index, Gamelight’s self-serve platform leverages advanced AI algorithms to efficiently target and attract high-quality users. Its intuitive interface gives marketers full control over campaigns, enabling seamless adjustments and ensuring optimal performance. Backed by numerous industry awards and a proven track record of delivering highly engaged users, Gamelight has become a trusted partner for both gaming and non-gaming apps, helping brands drive sustainable growth and long-term success.

3. Meta

Meta’s ad platforms, including Facebook and Instagram, offer detailed user data for targeting specific audiences based on factors like age, gender, interests, and relationship status. Dating apps use these platforms to share visual content, highlight app features, or promote user success stories. Meta’s ad formats, such as Stories and Reels, allow for creative engagement and help advertisers capture users' attention at different points in their journey.

4. Snapchat

Snapchat provides interactive ad formats like AR lenses and filters, which engage users through playful experiences. Its time-sensitive content can build excitement and drive quick user actions. Snapchat is especially relevant for dating apps targeting younger audiences, helping to generate initial awareness and buzz through storytelling and engaging visuals.

5. TikTok

TikTok’s short-form video content offers dating apps an opportunity to connect with users through creative ads and storytelling. The platform’s algorithm helps deliver ads to the right audience based on user behavior and preferences. TikTok is commonly used for influencer collaborations and user-generated content, making it a valuable tool for dating apps to engage with Gen Z and Millennials.

Conclusion When choosing UA channels for dating apps, it’s crucial to select platforms that not only bring in users but keep them engaged over the long term. Google Ads, Meta, Snapchat, TikTok, and Gamelight each offer unique strengths, but Gamelight shines as the most effective platform for acquiring high-value users, thanks to its AI-driven targeting and ease of use. Gamelight’s expansion into non-gaming verticals solidifies its position as a top contender for dating apps looking to scale and grow effectively. Are you ready to revolutionize your game's outreach? 


Unlock the potential of an AI-driven platform with an easy-to-use dashboard to effortlessly boost your user acquisition efforts. With this user-friendly dashboard, you have full control over your budget and a wide range of targeting options, making Gamelight, the AI-driven advertising platform, the intelligent choice for broadening your game's audience.


Discover Gamelight: The Power of AI for Mobile Marketing. With an AI-powered advertising platform, CPI rates, and no creative work needed, you can easily start campaigns in just 5 minutes. It's all about simplicity and efficiency.


To access the Gamelight advertising platform’s self-serve dashboard, please click HERE.


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