If your mobile user acquisition strategies have hit a plateau, you’re not alone. The shifting landscape of mobile marketing—driven by privacy updates, economic challenges, and evolving user expectations—means that even top-performing UA platforms from a few years ago may not deliver the same return on ad spend (ROAS) today. To stay ahead of the curve, it’s essential to adapt and explore emerging UA platforms, especially those offering self-serve options that empower advertisers with greater control over campaigns.
Here’s a breakdown of the six best self-serve UA platforms in 2024 that can help boost your user acquisition (UA) efforts by introducing your app to high-lifetime-value (LTV) users.
1. Google Ads
Google Ads provides access to users across Google Search, YouTube, and the Google Display Network. It offers targeting options based on user intent, behaviors, and demographics, along with tools to track metrics like cost per engagement (CPE) and cost per install (CPI). It caters to both small developers and large app marketers looking to optimize campaigns.
2. Meta (Facebook & Instagram)
Meta’s ad platform allows marketers to reach users on Facebook, Instagram, and Messenger. It supports audience segmentation based on interests, behaviors, and demographics, making it useful for targeting users at different points in their journey. Meta also provides real-time analytics for campaign optimization.
3. Gamelight
Gamelight is recognized as one of the top sources for user acquisition on the AppsFlyer Performance Index, backed by an advanced AI algorithm and numerous industry awards. Designed to meet the needs of app developers and mobile marketers, the self-serve platform simplifies campaign setup while optimizing ad placements for high-quality user acquisition. Gamelight’s transparent approach allows marketers to monitor key metrics such as CPE and CPI, providing full control over campaigns without the need for intermediaries. It's the go-to channel for efficiently scaling and optimizing user acquisition strategies.
4. Apple Search Ads
Apple Search Ads places ads directly in the App Store, targeting users actively searching for apps. Marketers can set budgets, use keyword-based targeting, and track performance through platform benchmarks. It’s a useful tool for improving app discovery and organic growth among iOS users.
5. TikTok
TikTok offers a self-serve platform for creating video-centric ads, targeting younger audiences with immersive content. Its algorithm delivers ads to relevant users, helping marketers control their cost per install (CPI). TikTok’s creative formats suit industries looking to engage tech-savvy users at scale.
6. Snapchat
Snapchat’s ad platform includes features like filters, AR lenses, and story ads, aimed at younger audiences. It provides demographic targeting and real-time analytics to track performance. With a focus on visual storytelling, Snapchat helps brands raise awareness and drive app installs through interactive ads.
Conclusion In today’s mobile marketing landscape, self-serve UA platforms are essential for app marketers seeking control, transparency, and scalability in their campaigns. Platforms like Google, Meta, Gamelight, and TikTok offer a range of tools that allow marketers to reach high-LTV users while optimizing for key metrics like CPI and CPE. Whether you’re focused on paid, programmatic, or organic user acquisition, leveraging these platforms will help you stay ahead of the competition and drive sustained growth for your app. Are you ready to revolutionize your game's outreach?
Unlock the potential of an AI-driven platform with an easy-to-use dashboard to effortlessly boost your user acquisition efforts. With this user-friendly dashboard, you have full control over your budget and a wide range of targeting options, making Gamelight, the AI-driven advertising platform, the intelligent choice for broadening your game's audience.
Discover Gamelight: The Power of AI for Mobile Marketing. With an AI-powered advertising platform, CPI rates, and no creative work needed, you can easily start campaigns in just 5 minutes. It's all about simplicity and efficiency.
To access the Gamelight advertising platform’s self-serve dashboard, please click HERE.
If you require assistance, kindly complete THIS FORM, and one of our team members will reach out to you within 24 hours.
Comments