Squad Busters, dubbed by its creators at Supercell as a “love letter to Supercell’s IPs,” has kicked off its soft-launch period with impressive momentum, ahead of its highly anticipated global release on May 29th, 2024.

This morning, the official Squad Busters X account (formerly Twitter) reported a staggering 20 million pre-registrations for the game, accompanied by an animated celebration signaling the game's imminent launch. However, the ambitious Squad Busters team isn't resting on its laurels, aiming for a final goal of over 30 million pre-registrations within the remaining 27 days.

With attention intensifying as the launch date approaches, achieving this target seems almost inevitable. The swift progression from pre-registration to launch is reminiscent of a textbook big game launch, suggesting that Squad Busters is poised for success.

The decision to conduct a brief soft launch, following extensive testing and refinement, indicates that the game is near completion and primed for its full release. This bold strategy of publicizing the soft launch alongside a confirmed release date has proven effective, evidenced by the overwhelming pre-release sign-ups.

Despite the majority of users not yet having experienced the game, the 20 million pre-registrations serve as a resounding endorsement. Industry experts have weighed in on Squad Busters, offering a range of perspectives from describing it as having a "transformative impact" to critiquing it as "designed by committee" or "corporate box-ticking."

As anticipation continues to build, Squad Busters is positioned to make a significant splash in the gaming world upon its global release.

Source: adapted from an article by Daniel Griffiths, Editor for PocketGamer.biz.