Saudi Arabia's Sandsoft Games has announced the launch of a groundbreaking joint venture with NetEase Games, called Stellar Gate Games, aimed at facilitating global developers and publishers' entry into the MENA market. The partnership will provide comprehensive support to companies in the region, encompassing publishing, marketing, live operations, and esports activities. By combining NetEase's extensive scale, portfolio, and international operations with Sandsoft's vast publishing experience and MENA expertise, the collaboration seeks to play a pivotal role in fostering the growth of the gaming industry across the Middle East and North Africa, which currently stands as the fastest-growing region by revenue.

Managing Director of Sandsoft Games, Abdulaziz Al Ajlan, expressed his optimism for Stellar Gate Games, envisioning it as the go-to partner for launching games across MENA. Sandsoft CEO David Fernandez echoed this sentiment, highlighting the venture's mission to provide MENA audiences with greater access to a diverse range of global gaming titles, not only from NetEase Games and Sandsoft's first-party games but also from developers and publishers worldwide.

NetEase's Senior Vice President, Ethan Wang, emphasized the opportunity presented by the partnership to transcend boundaries and introduce NetEase's acclaimed games to the enthusiastic gaming community in the MENA region. Wang further emphasized NetEase Games' commitment to sharing their gaming experience with MENA gamers and extending a warm welcome to developers and publishers seeking to reach this vibrant market. With Stellar Gate Games poised to bridge the gap between global developers and MENA gamers, the joint venture marks an exciting milestone in the evolution of the gaming industry in the region.

Source: adapted from an article by Isa Muhammad, Staff Writer for PocketGamer.biz.