New York-based cultural AI platform Qloo has raised $25 million in Series C funding, led by AI Ventures and joined by AXA Venture Partners, Eldridge, and Moderne Ventures. Founded in 2012, Qloo has now accumulated over $56 million in total funding, highlighting its ongoing commitment to advancing AI applications and foundational models focused on consumer taste. This latest funding round will be instrumental in solidifying Qloo's leadership position in commercializing innovative AI applications, according to the company's blog post.

At the heart of Qloo's operations is a sophisticated AI-powered insights engine designed to harness highly accurate behavioral data from consumers worldwide. With over half a billion attributes spanning consumer brands, music, film, TV, podcasts, dining, and travel, Qloo's proprietary AI models excel in identifying trillions of connections between these entities. This capability empowers major brands like Netflix, Michelin, Samsung, and JCDecaux to understand and respond to customer tastes and preferences effectively.

Qloo's unique approach emphasizes privacy, ensuring that brands can drive revenue through product innovation and enhanced customer engagement without leveraging personally identifiable information. This privacy-friendly approach is increasingly important in sectors such as financial services, media, technology, and automotive, where demand for AI-powered solutions that prioritize truthfulness and privacy compliance is growing.

Qloo's reach extends to TasteDive, a cultural recommendation engine and social community under its umbrella. TasteDive offers users a platform to discover tailored recommendations for what to watch, read, listen to, and play based on their unique preferences.

Source: adapted from an article by Maya Robertson, Author for Mobile Marketing Reads.