Playtika removes Chief Revenue Officer (CRO) and Chief Operating Officer (COO) positions
Playtika, a prominent player in the mobile gaming sector, is undergoing strategic restructuring to optimize its management team for greater efficiency. CEO Robert Antokol recently announced the elimination of the Chief Operating Officer (COO) and Chief Revenue Officer (CRO) positions during the company's Q1 financial report, as reported by MobileGamer.biz. Consequently, Shlomi Aizenberg and Ofer Kinberg will be departing from the company.
Moving forward, CEO Robert Antokol will directly oversee all former COO and CRO direct reports, while Chief Marketing Officer Nir Korczak will now report directly to the CEO.
Antokol emphasized the strategic actions as essential for positioning Playtika for growth in the competitive mobile gaming sector. He stated, "The actions we are taking, including restructuring our executive team and streamlining leadership, are designed to position us to return to growth in the mobile gaming sector, enhancing decision-making and creating potential for increased value for our players and shareholders."
Despite the company's revenue figures showing notable performance, including a sequential rise of 1.2% in Q4 2023 and generating $637.9 million, and a year-over-year increase of 1.1%, Playtika saw a slight decline in revenue in Q1 2024, with $651 million, representing almost a 1% decrease year-over-year.
However, Playtika continues to face challenges, with reports indicating further job cuts of 300 to 400 positions. Previous challenges include the closure of its Helsinki studio, resulting in the loss of 600 jobs, and an unsuccessful attempt to acquire Angry Birds company Rovio.
Despite these challenges, Playtika's flagship games, Bingo Blitz and Slotomania, remain significant revenue generators. Bingo Blitz led with $157.5 million in revenue, followed closely by Slotomania with $135 million.
Source: adapted from an article by Isa Muhammad, Staff Writer for PocketGamer.biz.