NetEase Games’ FPS battle royale Blood Strike has rocketed past 50 million downloads in under a year, nearly doubling its install figures since April.

The official Blood Strike Twitter account celebrated the achievement last week, with NetEase confirming the milestone just before the game turned nine months old.

The popular shooter came out of soft launch on October 28th, 2023, with a release in Southeast Asia ahead of its global launch on March 21st, 2024.

Blood Strike topped download charts in over 15 countries, including the US, and achieved 30 million installs by mid-April. As of July 27th, that number has officially increased to 50 million. Players can now redeem a thank-you gift in-game to celebrate.

"Blood Strike has reached 50 million downloads! Thank you to our amazing players for all the love and support. We couldn't have done it without you! Use this Redeem Code to claim a thank-you gift in-game: 5MSTRIKERS," the Blood Strike Official account posted on Twitter.

The Fastest Gunslinger Around?

Blood Strike differentiates itself from shooters like PUBG: Mobile and Call of Duty: Mobile by emphasizing speed, with quick sessions and fast-paced action that require players to not only take down enemies but also race to dominate sprawling maps.

"The Battle Royale market is fiercely competitive, filled with mature products and large, well-funded teams constantly releasing new titles," Blood Strike’s lead game designer Xie shared in an interview. "Our game stands out for three main reasons: the authentic shooting mechanics, the intense pacing of matches, and the progressive, fun gameplay. Plus, the game is well-optimized for various devices and has good compatibility to ensure a smooth gaming experience."

Blood Strike isn’t the only Chinese game to reach 50 million installs in 2024; the fastest to do so was a certain new RPG. Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz