Gaming and AI modular data layer CARV has formed a partnership with Marblex, Netmarble’s blockchain company, to gain deeper insights into user behavior across Web2 and Web3 games. By leveraging data collected from various platforms and devices, the collaboration aims to enhance global player engagement significantly.

Marblex has made an undisclosed investment in CARV, anticipating several benefits, including the expansion of its reach to Web3 users. CARV's ecosystem currently boasts 2.2 million gamers across mobile, console, and PC platforms in Latin America, Southeast Asia, and Europe. The company ensures compliance with mobile security requirements while gathering gamer data, leading to partnerships with prominent Web3 entities like Ronin, BNB Chain, Avalanche, and Linea. Moreover, CARV has experienced substantial growth with ERC-7231, an Ethereum-approved protocol focused on redefining data ownership.

CARV's core mission revolves around empowering users with "data self-sovereignty" through its two primary ecosystems: CARV Protocol and CARV Play. The former serves as an incentivized data sharing platform, while the latter is an AI-powered "super app" encompassing social features, credentialing, and game publishing.

Marblex CEO Jin Pyo-Hong emphasized the significance of understanding users in game creation and ecosystem development. Partnering with CARV allows Marblex to deliver personalized experiences by leveraging active data sharing, aligning offerings more closely with user preferences.

CARV co-founder Victor Yu expressed excitement about elevating Marblex's data capabilities in the Web3 landscape. Identifying the right audience ethically and compliantly is crucial for transitioning gamers from Web2 to Web3, and collaboration with Marblex aims to achieve precisely that.

Marblex's investment in CARV follows Netmarble's successful 2023, positioning itself as Korea's second-largest mobile publisher with a significant reduction in net losses by 65%.

Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz.