Candy Crush maker King is collaborating with game marketer Flexion to expand Candy Crush Saga's distribution to more app stores, aiming to increase its reach and attract new downloads.

Through this partnership, Candy Crush will be available on Huawei’s App Gallery, Samsung Galaxy Store, Xiaomi GetApps, and ONE store. This collaboration follows

Candy Crush's absence from Sensor Tower’s top 10 most installed games of Q1 2024 and its revenue slip behind competitor Royal Match during the same period.

AppMagic data indicates a decline in new Candy Crush downloads on Apple and Google’s app stores, dropping from a peak of nearly 19 million in January 2023 to an average below 10 million monthly installs this year.

Despite its extensive download history of over three billion, increased distribution can help a well-known game like Candy Crush expand even further.

Flexion, King’s partner in this new venture, has recorded its best-ever financials.

After a 64% quarter-on-quarter revenue increase at the end of 2023, 2024 has been even stronger for the app distributor, with £4 million in gross profits in Q1.

"We are delighted that King chose Flexion, and it’s an honor to take one of the world’s most successful mobile games to the alternative app stores," said Flexion CEO Jens Lauritzson.

"Our approach provides King with an easy, robust, and low-risk path to accessing alternative app stores, while helping them add revenue and audiences for their phenomenally successful game."

Last September, Monopoly GO! maker Scopely extended its partnership with Flexion to bring more games to alternative app stores, following the hit board game’s expanded reach.

Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz.