Gamelight, a mobile marketing powerhouse, is poised to achieve an astounding $1 billion in annual revenue by 2024, according to PocketGamer. This remarkable feat comes just one year after its inception and is fueled by its cutting-edge AI algorithm that is reshaping the landscape of mobile marketing campaigns.

The company's success can be attributed to its award-winning AI algorithm, which aims to redefine how mobile marketing campaigns are executed. This innovative technology simplifies the user acquisition process, making it accessible and efficient while bypassing the lengthy manual optimizations typically associated with traditional methods.

Günay Aliyeva, co-founder of Gamelight, credits the company's diverse international team spread across 12 global locations for its exponential growth. From the headquarters in Hamburg to branches in Canada, the UK, China, and Europe, this multicultural team fosters diverse perspectives and an inclusive culture that drives the company's success.

Günay Aliyeva sheds light on the company's groundbreaking AI algorithm, explaining how it leverages real-time data such as app usage, demographics, and behavior to create user profiles and identify potential new users for recommended games. The algorithm continuously adapts and optimizes marketing campaigns to achieve high returns on ad spend (ROAS), driving engagement and retention among existing users while attracting a new loyal user base.

Despite its meteoric rise, Gamelight remains independent, having been built from the ground up without any external funding. The company has already launched in 11 countries and has established successful partnerships with major global mobile game publishers.

Looking ahead to 2024, Aliyeva outlines Gamelight's ambitious plans for expansion, including entering new markets and further growing both the team and the business. Additionally, exciting product developments are on the horizon, poised to reshape the mobile gaming industry.

Focused on streamlining user targeting for acquisition managers and game publishers, Gamelight's AI-driven platform ensures precise targeting by analyzing gaming histories, preferences, and demographic data. This approach has solidified Gamelight's position as one of the top three advertising sources on the AppsFlyer Index across various game verticals and regions, alongside industry giants Google and Meta.

Furthermore, Gamelight's impressive track record is underscored by its numerous accolades, including Best App Advertising Platform at the 2023 App Growth Awards, Best AI Tool at the dotComm Awards, and Best Mobile Marketing Platform at the Digiday Technology Awards. With its innovative AI technology and unwavering commitment to excellence, Gamelight is poised to

continue leading the charge in revolutionizing the mobile marketing landscape.

Source: adapted from an article by Andrei Shchur, Author for hc.games.