Epic Games is teaming up with Cartoon Network for an exciting new crossover event that brings Adventure Time characters to the world of Fortnite. The collaboration, confirmed by Epic Games following leaks from trusted Fortnite insider HYPEX, will introduce four beloved characters—Finn, Jake, Marceline, and Princess Bubblegum—as playable skins.

Launching on Friday, April 11, 2025, this crossover marks another major IP integration in Epic’s ongoing strategy to expand Fortnite’s appeal through pop culture partnerships. These collaborations continue to fuel player engagement and in-game purchases, aligning with Epic's multi-experience vision for Fortnite as more than just a battle royale game.

While fans are thrilled, the cost may be steep. A full bundle is expected to exceed 2,400 V-Bucks, with individual skins likely priced at 1,500 V-Bucks each—consistent with past premium cosmetics. Additional content such as Back Bling, Gliders, and Emotes are expected to be announced soon, with the possibility of themed quests or Mythic items to further enrich the in-game experience.

This crossover taps into a rich nostalgia for Adventure Time, a critically acclaimed animated series created by Pendleton Ward. The show, which ran from 2010 to 2018, became a cultural touchstone for its unique storytelling, blending whimsical fantasy with mature themes.

For mobile marketers, Fortnite’s ongoing success with IP crossovers reinforces the value of strong brand partnerships in driving user acquisition and retention. Epic’s strategy demonstrates how timely collaborations with iconic franchises can boost in-game revenue, re-engage lapsed users, and capture new audiences across platforms.