Call of Duty Warzone: Mobile amassed a revenue of approximately $6.92 million during its inaugural month
Following its worldwide launch, Activision's Call of Duty Warzone: Mobile has garnered $6.92 million in consumer spending within its first month. The game made its official debut on March 21st, pulling in $1.4 million during its initial four days globally. While it maintained a consistent revenue of over $1 million per week throughout April, it experienced a slight decline to $908.6 million in the final week of its first month, spanning from April 15th to April 21st.
Despite accumulating an impressive 50 million pre-registrations, the release of Warzone: Mobile has been met with various performance issues and reports of devices overheating. This decrease in spending coincides with numerous player complaints regarding the abundance of bots in the Season 3 update.
Analyzing the market divide, the United States emerges as the primary contributor to Call of Duty Warzone: Mobile's revenue, accounting for 48% of its lifetime revenue (including soft launch) and growing to 50% in the last 30 days. In comparison, Japan ranks second in spending over the past month, albeit significantly behind the United States, contributing only 7% of the revenue. Mexico secures the third position with a mere 5% contribution.
These statistics offer insight into Warzone: Mobile's primary audience in terms of monetized players, which mirrors the pattern observed with its predecessor, Call of Duty: Mobile. The earlier game also witnessed a substantial share of revenue from the United States, accounting for 54% of its lifetime revenue and maintaining a consistent 54% contribution in the last 30 days. Japan follows with 13% across both time periods.
However, despite its impressive start, Call of Duty: Mobile's launch month in October 2019 far surpassed Warzone: Mobile's debut, generating a whopping $44 million in revenue. This significant disparity underscores the challenge faced by Warzone: Mobile in matching the initial success of its predecessor.
The future trajectory of Warzone: Mobile remains uncertain. Whether it will surpass the $3 billion milestone achieved by its predecessor or if the recent decline in revenue marks the beginning of a downturn remains to be seen.
Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz.