Mobile marketing analytics platform AppsFlyer is reportedly considering an initial public offering (IPO) in the near future. Sources familiar with the matter have indicated to Bloomberg that AppsFlyer is working with Goldman Sachs, JPMorgan, and Bank of America to facilitate the potential IPO.

Currently, AppsFlyer remains a private company, backed by American equity investor General Atlantic. Reports suggest that the company may aim to raise approximately $300 million through an IPO by early 2025. However, one Bloomberg source hinted that the listing could occur even sooner, potentially this year, depending on economic conditions. As the plan is still in its preliminary stages, the exact size and timing of the IPO are yet to be finalized.

This speculation follows half a year after AppsFlyer’s strategic acquisitions of devtodev and the AI-driven platform oolo. These moves have positioned the company for further growth and expansion.

Founded in Israel, AppsFlyer has grown significantly, now employing over 1,000 people across more than 20 international offices. In 2020, the company raised $210 million in a Series D funding round led by General Atlantic, with additional investments from Goldman Sachs Growth Equity and Eight Roads Ventures.

In January, AppsFlyer’s Director of Product for Gaming, Adam Smart, shared his insights on the mobile games industry with us. He highlighted Supercell as a pioneer in the gaming sector and discussed the major challenges facing the industry today.

As AppsFlyer navigates the path toward a potential IPO, the company continues to solidify its position as a key player in mobile marketing analytics, leveraging its robust growth and strategic acquisitions to bolster its market presence.

Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz.