In response to the European Union's Digital Markets Act (DMA), Apple has unveiled plans to allow authorized app developers to distribute their iOS apps directly to users within the EU from their own websites, starting this spring.

The new Web Distribution feature, set to be available with an upcoming software update, will empower developers to offer their apps via their own web platforms. Apple will provide authorized developers access to APIs facilitating app distribution, integration with system functionalities, app backup and restoration capabilities, and more, according to a recent blog post by the tech giant.

However, there are certain criteria and processes developers must adhere to for compliance. Apps offered through Web Distribution must meet Notarization requirements to ensure platform integrity. Additionally, users must grant permission for developers to install apps in their iPhone Settings before they can download apps from a developer's website. During the installation process, users will be presented with details submitted by developers for review by Apple, including app name, developer name, description, screenshots, and age rating.

The DMA, which was recently enacted, mandates significant changes for Apple, including the opening up of its closed ecosystem. Among these changes are provisions allowing alternative app stores on iPhones and enabling developers to opt out of Apple's in-app payment system, which charges fees of up to 30%.

Notably, developers establishing alternative app marketplaces can now exclusively offer apps developed by the marketplace's owner. Furthermore, developers have newfound freedom to design in-app promotions, discounts, and other incentives when guiding users to complete transactions on their websites, rather than through Apple's template.

Despite Apple's efforts to adapt to the new regulatory landscape, critics remain skeptical about the tech giant's compliance efforts. Under the DMA, violations could incur fines of up to 10% of a company's global turnover.

In response to these changes, Apple has emphasized its commitment to flexibility for developers operating within the EU. As the industry grapples with these regulatory shifts, Apple aims to strike a balance between complying with new regulations and empowering developers within the evolving digital ecosystem landscape.

Source: adapted from an article by Jordan Bevan, Author for Mobile Marketing Reads.