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How Gamelight delivered 5 times higher volumes with only 40% bid increase for Mad Brain Games hit Casual title
Overview
Gamelight and Mad Brain Games joined forces to promote their hit Casual game Word Farm Adventure in the US, harnessing the power of Gamelight's mobile marketing platform.
Goals
We strived for a substantial volume increase with a minimal impact on bids, ensuring a sustainable and profitable ROAS while scaling the campaign.
Results
During the execution of the campaign in August 2023, we delivered 
480% times higher volumes with only a 40% bid increase in the US. 

Execution
Initiating the campaign, Mad Brain Games strategically placed substantial starting bids to establish its competitiveness on Gamelight’s platform. Subsequently, they further boosted their bids by an additional 40%, leading to an impressive 480% increase in volume.

We combined our ROAS algorithm with open targeting to reach our partner's goals. This empowered our algorithm with valuable insights, broadening our reach to previously unexplored audience segments while simultaneously guaranteeing interactions with users most likely to convert. Gamelight's ROAS algorithm is focused on optimizing essential metrics such as ROAS, ARPU, Engagement Rate, and Retention Rate for our promoted titles.
Despite placing high bids, our partner achieved x5 times higher volumes and a 142% over-delivery on our short-term ROAS D7 goal and an impressive 145% over-delivery on our long-term ROAS D30 goal, showcasing our exceptional performance.
About Word Farm Adventure
Word Farm Adventure
Save the farm animals in the word scrabble puzzle game, which is one of the highest-rated word scapes games in both the Apple and Google Play stores. Unlike other word puzzle games, Word Farm Adventure is not just about solving crossword puzzles – it is also about enjoying a great scapes story while fighting the evil forces that want to destroy the farm.
About Gamelight
Gamelight is the world's largest rewarded marketing platform for mobile games. Our AI Algorithm meticulously analyzes user behavior, playing patterns, and demographic data to pinpoint games that perfectly match each user's unique interests and gaming history.
About Mad Brain Games
Mad Brain Games is the leading casual game company in free-to-play games. The studio’s mission is that their games will truly transcend and stand the test of time. With a combination of creativity, data, and passion, Brain Games conceptualize ideas, making dreams a reality and bringing fun, innovative games to the masses worldwide.
In conclusion, the collaboration between Gamelight and Mad Brain Games has proven to be an outstanding success. Despite the high initial bids, Mad Brain Games not only met but surpassed their profitability expectations, achieving full profitability for their products. Through strategic planning and execution, we achieved and even over delivered our partner's ROAS goals. This partnership has demonstrated the effectiveness of our collaboration and the ability to leverage data-driven strategies to drive exceptional results.
Get in touch
Explore the Gamelight dashboard and its unique features HERE.

To talk to one of Gamelight’s mobile game marketing experts, get in touch via partners@gamelight.io
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