Gamelight Overdelivers KPIs for Crush Them All in the U.S.
CHALLENGE
Promote the idle role-playing game Crush Them All, published by Imperia Online (part of Stillfront Group). The objective was to acquire new users while ensuring strong engagement and long-term retention, using Gamelight’s platform and user base
Crush Them All
Geos
USA
Platforms
iOS, Android
RESULTS
Gamelight’s campaign for Crush Them All exceeded all performance expectations, ensuring not only high-quality user acquisition but also long-term engagement. Its advanced strategies helped elevate the game’s visibility and foster an active and loyal player base.
Retention: Retention rates grew by an impressive 383%, driven by the powerful self-optimizing algorithm, which continuously adapts and
enhances user engagement.
DAU: The platform experienced a remarkable increase in Daily Active Users, driven by enhanced user engagement strategies and a dynamic algorithm that continually refines interactions, yielding substantial advantages for the user base.
Scale: The campaign reached a broad and highly relevant audience, maximising Crush Them All’s visibility across the U.S. market.
HOW IT WAS ACHIEVED
7 Recurring Events & Dynamic Reward Model – Implementing seven recurring in-game events allowed to implement a dynamic reward structure to personalize gaming experience for each user. This dynamic approach enhanced engagement, encouraging players to return frequently and complete in-game milestones.
Long-Term Event Postback Window – By tracking user interactions over an extended period, Gamelight was able to optimise engagement strategies and drive sustained retention.
25 Tailored In-Game Events – Extensive event data sharing allowed for real-time adjustments and personalisation, leading to stronger player engagement and increased in-game activity.
Real-Time Data and Feedback Loops – Continuously refining campaign strategies based on live user insights ensured optimal user acquisition efficiency and long-term engagement.
PERFORMANCE INDEX
Gamelight’s success is further validated by the AppsFlyer Performance Index, where it proudly holds a Top 3 ranking for midcore titles in North America and Western Europe, cementing its position as a leading force in mobile gaming marketing.
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SUCCESS IN THE UNITED STATES
The US campaign was a standout success, not only in acquiring players at scale but also in fostering deep engagement. Through a strategic mix of dynamic event rewards, real-time optimisations, and precise audience targeting, Gamelight ensured that Crush Them All connected with the right players and sustained long-term engagement.
ABOUT IMPERIA ONLINE AND STILLFRONT
Imperia Online, part of the Stillfront Group, is a global game developer with a strong track record of creating immersive gaming experiences. As one of the largest game production companies in Europe, Imperia Online has released over 30 successful games.
Among their standout titles is Crush Them All, an epic idle role-playing game where players battle bosses, collect powerful artifacts, and unlock legendary heroes.
CONCLUSION
Gamelight played a key role in driving Crush Them All’s success in the US, delivering a highly engaged player base that continues to grow, with retention increasing by an impressive 383%
By leveraging tailored engagement strategies, dynamic rewards, and precise audience targeting, Gamelight not only drove installs but ensured sustained engagement beyond industry benchmarks.
Beyond the US, Gamelight actively runs campaigns in top gaming geos, including DE, UK, FR, JP, KR, CA, AU, PL, BR, IT, ES, and NL, helping studios scale effectively across the globe. The platform’s expertise in scaling user acquisition and driving meaningful in-game activity continues to help gaming studios achieve and exceed their business objectives.
