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SEO and ASO: The Key to Driving App Discoverability
Boost app discoverability by combining SEO and ASO strategies for better visibility in both search engines and app stores.
Nazife Ünal
3 min read


ASO vs SEO: Which Strategy Drives More App Installs
ASO vs SEO—learn which strategy is more effective for driving app installs and improving user engagement in 2023.
Nazife Ünal
3 min read


ASO vs SEO: Maximizing Visibility for Mobile Games
ASO vs SEO—know how each impacts mobile game visibility and user acquisition for better app growth.
Nazife Ünal
5 min read


ASO vs SEO: Understanding the Key Differences and Their Impact on Growth
ASO vs SEO—how do they differ? Discover their impact on app visibility, user acquisition, and mobile game marketing.
Nazife Ünal
3 min read


Optimizing the Gaming Customer Journey for Better Player Retention
Optimize the gaming customer journey to boost player retention and engagement through strategic marketing.
Nazife Ünal
2 min read


Mapping the Gaming Customer Journey for Enhanced User Experience
Map the gaming customer journey to enhance user experience and build stronger player relationships.
Nazife Ünal
2 min read


Understanding the Gaming Customer Journey
The gaming customer journey is key to mobile game marketing, from discovery to loyalty.
Nazife Ünal
2 min read


The Future of Mobile Game Marketing: Trends to Watch
Key trends in mobile game marketing: personalization, app discovery, and data-driven strategies for user engagement.
Nazife Ünal
4 min read


How to Build a Winning Mobile Game Marketing Campaign
Effective mobile game marketing strategies focus on user engagement, data-driven decisions, and multi-channel promotion.
Nazife Ünal
5 min read


Best 5 User Acquisition Channels for Dating Apps
Best five user acquisition channels for dating apps, offering creative strategies to attract and retain engaged users.
Nazife Ünal
3 min read


5 User Acquisition Channels for Mobile Games
The top five user acquisition channels to help mobile games grow and thrive in a competitive landscape.
Nazife Ünal
3 min read


10 Best User Acquisition Channels
The top 10 UA channels for mobile marketing, including Google, Meta, and Gamelight, highlighting self-serve platforms for optimized campaign
Nazife Ünal
4 min read


Top 5 Best Rewarded UA Channels
The best rewarded user acquisition channels to drive app growth and retention. Explore which channels stand out and their unique benefits
Nazife Ünal
3 min read


6 Best Self-Serve Platforms for Mobile User Acquisition
Six best self-serve platforms for mobile UA to boost campaigns and target high-value users.
Nazife Ünal
3 min read


5 Best User Acquisition Channels for E-commerce
Find the best user acquisition channels for e-commerce, from Meta and Google Ads to TikTok and Snapchat.
Nazife Ünal
3 min read


UA Platform Trends: What the Future Holds
This article delves into the future of UA platforms and their role in mobile game advertising
Karyna Tkachenko
13 min read


UA Platform Essentials: Mobile App Marketing Network Guide
This guide will explore the key aspects of mobile ad networks, including major players in the industry, various ad formats and placements
Karyna Tkachenko
8 min read


Optimizing User Journeys for Better App Onboarding
Optimize user journeys for better app onboarding with simple, interactive, and personalized steps to improve engagement and retention.
Nazife Ünal
4 min read


Crafting Engaging Mobile Ads that Boost Conversion Rates
Boost your conversion rates with engaging, mobile-optimized ads that focus on visuals, user experience, and personalized targeting.
Nazife Ünal
4 min read


The Benefits of Segmenting Audiences in Mobile Marketing
Segmenting mobile audiences allows marketers to deliver personalized content, improving engagement, retention, and campaign efficiency.
Nazife Ünal
3 min read
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