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The Role of Artificial Intelligence in Automating App Testing
AI boosts testing efficiency by automating tasks, improving accuracy, and adapting to code changes.
Nazife Ünal
4 min read

The Relentless Rise of RPGs in Mobile Gaming
Learn how RPGs dominate mobile gaming through storytelling, technology, and engaging monetization.
Nazife Ünal
3 min read

The Role of Influencer Partnerships in App Store Optimization and User Acquisition
See how influencers drive app visibility, downloads, and engagement.
Nazife Ünal
4 min read

Exploring Hyper-Casual Game Advertising: Lessons and Insights
Learn strategies for hyper-casual game advertising to boost revenue and user satisfaction with rewarded ads and engaging creatives.
Nazife Ünal
4 min read

The Impact of App Store Localization on UA and Conversion Rates
Learn how app store localization improves UA and conversions by adapting app listings to regional languages and cultural preferences.
Nazife Ünal
4 min read

The Benefits of Using AI-Powered Engines in Personalization of App Recommendations
Explore how AI-powered personalization boosts app engagement, user satisfaction, and conversions through tailored recommendations.
Nazife Ünal
3 min read

Optimizing App Title and Subtitle for Higher App Store Rankings
Optimize your app title and subtitle with keywords and compelling messaging to boost rankings and downloads.
Nazife Ünal
3 min read

The Rise of In-App Advertising: Maximizing Revenue and Enhancing User Experience
Explore strategies to maximize in-app ad revenue while maintaining a seamless user experience in mobile apps and games.
Nazife Ünal
3 min read

Revolutionizing User Acquisition: Programmatic Advertising Trends
Learn how programmatic advertising trends like AI and cross-platform strategies are revolutionizing user acquisition.
Nazife Ünal
4 min read

App Store Reviews and Feedback: Harnessing User Sentiment for UA and ASO
Use app store reviews to enhance UA and ASO by improving ratings, addressing feedback, and building trust with users.
Nazife Ünal
3 min read

Crafting High-Converting App Store Listings: Strategies for Maximum Impact
Boost app downloads with high-converting store listings. Learn strategies for effective titles, visuals, and ASO.
Nazife Ünal
4 min read

Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies
Promote your app beyond the app store with strategies like social media, influencers, and content marketing.
Nazife Ünal
4 min read

Re-Engagement Gamification: Turning Users into Active Participants
Use gamification to re-engage users with rewards, challenges, and progress tracking, driving retention and active participation.
Nazife Ünal
3 min read

Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Boost ARPU and retention in Match-3 games with effective monetization strategies and engaging gameplay features.
Nazife Ünal
3 min read

User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry
UA self-serve dashboards empower mobile game marketers with control, transparency, and data-driven insights for efficient user acquisition.
Nazife Ünal
3 min read

Demographic Targeting in the Mobile Gaming Industry
Demographic targeting boosts mobile game success by tailoring campaigns to specific audience segments.
Nazife Ünal
3 min read

Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
ROAS-optimized ad networks focus on acquiring profitable users, maximizing returns through advanced targeting and data-driven strategies.
Nazife Ünal
3 min read

Re-Engagement via In-App Rewards and Loyalty Programs
Explore how in-app rewards and loyalty programs can increase user retention, drive engagement, and boost long-term success for mobile games.
Nazife Ünal
3 min read

The Impact of Re-Targeting on User Lifetime Value (LTV)
Explore how re-targeting boosts User Lifetime Value (LTV) by increasing conversions and reducing churn.
Nazife Ünal
5 min read

User Onboarding and Retention Strategies for Successful User Acquisition
Discover user onboarding and retention strategies to enhance acquisition, boost engagement, and drive app success.
Nazife Ünal
3 min read
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