ua channel | Gamelight

UA Platform Trends: What the Future Holds

Karyna Tkachenko

13 min read

UA Platform Trends: What the Future Holds

This article delves into the future of UA platforms and their role in mobile game advertising

Future Trends in Rewarded UA and Mobile Marketing

Nazife Ünal

4 min read

Future Trends in Rewarded UA and Mobile Marketing 

Key trends in rewarded user acquisition and mobile marketing: AI, personalization, and emerging technologies.

Rewarded UA: Strategies for Engaging and Retaining Users

Nazife Ünal

4 min read

Rewarded UA: Strategies for Engaging and Retaining Users

Discover effective strategies for engaging and retaining users with rewarded user acquisition (UA).

Nazife Ünal

4 min read

Building Effective Rewarded UA Funnels

Learn how to build effective rewarded UA funnels to maximize user acquisition and retention.

Rewarded UA Campaigns: Balancing Cost and Quality

Nazife Ünal

4 min read

Rewarded UA Campaigns: Balancing Cost and Quality

Optimizing rewarded UA campaigns: Strategies for balancing cost-effectiveness and user quality in mobile app marketing.

Maximizing Your Reach and Revenue: The Top User Acquisition Channels for Mobile Games in 2024

Karyna Tkachenko

9 min read

Maximizing Your Reach and Revenue: The Top User Acquisition Channels for Mobile Games in 2024

In this blog, we explore the top user acquisition channels for mobile games in 2024

Mastering Mobile Game Marketing: The Art of Diversifying User Acquisition Channels

Karyna Tkachenko

5 min read

Mastering Mobile Game Marketing: The Art of Diversifying User Acquisition Channels

This blog delves into the pivotal role of diversifying user acquisition channels, exploring how this artful approach can elevate mobile game

Re-Attribution Techniques: Maximizing ROI through User Re-Engagement

Vika Muzyka

3 min read

Re-Attribution Techniques: Maximizing ROI through User Re-Engagement

Re-attribution allows you to tap the potential of your existing user base, boosting your ROI and ensuring long-term success.

The Mobile Game Advertising Playbook: Winning Strategies for User Acquisition and Retention

Vika Muzyka

3 min read

The Mobile Game Advertising Playbook: Winning Strategies for User Acquisition and Retention

Competitive playbook of strategies that can help to acquire and retain users effectively, driving the long-term success of your mobile game.

Boost Your Brainpower with these Engaging Puzzle Games

Vika Muzyka

3 min read

Boost Your Brainpower with these Engaging Puzzle Games

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts

Vika Muzyka

3 min read

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts

Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.

Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers

Vika Muzyka

3 min read

Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers

Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.

App Install Optimised Ad Networks in Mobile Industry

Vika Muzyka

3 min read

App Install Optimised Ad Networks in Mobile Industry

App install-optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth

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