Tracking | Gamelight

5 min read

URL Alchemy: Transforming Ordinary Links into Marketing Gold

Learn to transform ordinary URLs into powerful marketing tools for enhanced tracking and insights.

7 min read

Advancing Attribution Models with Probabilistic Tracking Techniques

Discover how probabilistic tracking enhances attribution modeling for deeper insights into complex customer journeys.

6 min read

Mastering Tracking Links: The Key to Data-Driven Marketing Success

Explore the power of tracking links in digital marketing, from basics to advanced strategies for data-driven success.

3 min read

iOS Growth Tracking: Unlocking Precision with Unified Measurement

In this blog we cover unified measurement as a solution to measurement accuracy, tracking, and optimizing marketing campaigns