targeting | Gamelight 2/16

Crafting Engaging Mobile Ads that Boost Conversion Rates

4 min read

Crafting Engaging Mobile Ads that Boost Conversion Rates

Boost your conversion rates with engaging, mobile-optimized ads that focus on visuals, user experience, and personalized targeting.

Optimizing User Acquisition with AI-Powered Campaigns

Nazife Ünal

4 min read

Optimizing User Acquisition with AI-Powered Campaigns

AI-powered campaigns optimize user acquisition with better targeting, personalization, and real-time adjustments for higher conversions.

How Subscription Models Are Changing the Monetization Game

Nazife Ünal

5 min read

How Subscription Models Are Changing the Monetization Game 

Subscription models drive recurring revenue and customer retention, reshaping how apps are monetized.

The Importance of Game Events in Mobile Player Retention

Nazife Ünal

4 min read

The Importance of Game Events in Mobile Player Retention

In-game events keep players engaged with fresh content, exclusive rewards, and social challenges that boost long-term retention.

How Mobile App Chatbots are Revolutionizing Customer Support

Nazife Ünal

4 min read

How Mobile App Chatbots are Revolutionizing Customer Support

Mobile app chatbots enhance customer support with 24/7 availability, scalability, and personalized service.

Designing Apps for Accessibility: Why It Matters

Nazife Ünal

5 min read

Designing Apps for Accessibility: Why It Matters

Accessible app design improves usability for all users, ensuring inclusivity for those with varying needs.

How to Turn User Feedback Into Product Improvements

Nazife Ünal

4 min read

How to Turn User Feedback Into Product Improvements

Use user feedback to improve your product by prioritizing changes, enhancing user experience, and boosting customer satisfaction.

Creating Data-Driven Personas for Better App Marketing

Nazife Ünal

4 min read

Creating Data-Driven Personas for Better App Marketing

Data-driven personas target specific user segments based on actual behavior, helping boost engagement and conversions in app marketing.

User Retention Strategies: Building Long-Term Engagement

Nazife Ünal

5 min read

User Retention Strategies: Building Long-Term Engagement

Retain users with effective engagement strategies, from personalization to gamification, to ensure long-term success and loyalty.

Using Predictive Analytics to Anticipate User Needs

Nazife Ünal

5 min read

Using Predictive Analytics to Anticipate User Needs

Anticipate user needs with predictive analytics. Use data-driven insights to personalize experiences, boost engagement, and reduce churn.

Turning User Feedback into Actionable Insights

Nazife Ünal

5 min read

Turning User Feedback into Actionable Insights

Transform user feedback into actionable insights to improve app performance, enhance user experience, and drive long-term engagement.

The Impact of High-Quality App Titles on Discoverability and Downloads

Nazife Ünal

5 min read

The Impact of High-Quality App Titles on Discoverability and Downloads

Boost app discoverability and downloads with high-quality titles. Focus on clarity, relevance, and keywords to improve search rankings.

App Analytics 101: Key Metrics Every Developer Should Track

Nazife Ünal

6 min read

App Analytics 101: Key Metrics Every Developer Should Track

Track key app metrics like retention, churn, and ARPU to improve user experience, drive engagement, and optimize app performance.

Creating High-Converting App Store Listings: Tips and Tricks

Nazife Ünal

5 min read

Creating High-Converting App Store Listings: Tips and Tricks

Boost app downloads with high-converting app store listings. Focus on visuals, descriptions, and ASO for better visibility and conversions.

Exploring the Benefits of Gamification in Non-Gaming Apps

Nazife Ünal

5 min read

Exploring the Benefits of Gamification in Non-Gaming Apps

Gamification is the application of game-like elements in non-gaming contexts to boost engagement, motivation, and user satisfaction....

Bridging User Acquisition Gaps with Reward Mechanisms

Nazife Ünal

5 min read

Bridging User Acquisition Gaps with Reward Mechanisms

Bridge user acquisition gaps with reward mechanisms that boost engagement and retention, enhancing the overall app experience.

Strategies for Retaining Users After Major App Updates

Nazife Ünal

5 min read

Strategies for Retaining Users After Major App Updates

Retain users after major app updates with clear communication, guided tutorials, and proactive feedback, ensuring smooth transitions.

The Role of User-Centric Design in App Success

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5 min read

The Role of User-Centric Design in App Success

User-centric design improves app success by focusing on usability and user needs, enhancing engagement and satisfaction.

Engaging Users with Seasonal App Campaigns

Nazife Ünal

5 min read

Engaging Users with Seasonal App Campaigns 

Seasonal app campaigns boost engagement and conversions by aligning with user interests and creating timely, relevant content.

Using User Personas to Guide App Marketing Strategies

Nazife Ünal

5 min read

Using User Personas to Guide App Marketing Strategies

Use user personas to guide app marketing strategies, tailoring content and campaigns to meet the specific needs of your target audience.

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