Word games is the wide range of formats they can take. From crossword puzzles to anagrams, word searches to word jumbles...

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

Music games are mobile or console games that involve music as a core component of gameplay.

Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.

Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.

Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.

Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.

One of the biggest advantages of Endless Runner games is their high engagement and retention rates.

One of the main advantages of RPGs is their engagement and retention potential.

Sports games offer a unique combination of competition, strategy, and simulation.

These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.

The process of targeting specific demographic groups or interests within the mobile gaming industry.

IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

Networks help mobile game developers and advertisers reach their target audience and increase conversions.

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.