targeting | Gamelight 16/16

Winning Strategies for Dominating the Racing Game Scene

3 min read

Winning Strategies for Dominating the Racing Game Scene

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

The Power of Music Games: Exploring the Advantages of This Growing Game Vertical

Vika Muzyka

3 min read

The Power of Music Games: Exploring the Advantages of This Growing Game Vertical

Music games are mobile or console games that involve music as a core component of gameplay.

Adventure Games: A Guide to Targeting Your UA Campaign

Vika Muzyka

3 min read

Adventure Games: A Guide to Targeting Your UA Campaign

Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.

Boost Your Brainpower with these Engaging Puzzle Games

Vika Muzyka

3 min read

Boost Your Brainpower with these Engaging Puzzle Games

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts

Vika Muzyka

3 min read

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts

Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.

Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features

Vika Muzyka

3 min read

Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features

Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.

Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals

Vika Muzyka

2 min read

Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals

Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.

Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers

Vika Muzyka

3 min read

Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers

Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.

Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)

Vika Muzyka

3 min read

Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)

One of the biggest advantages of Endless Runner games is their high engagement and retention rates.

The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features

Vika Muzyka

2 min read

The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features

One of the main advantages of RPGs is their engagement and retention potential.

Exploring the World of Sports Games: A Comprehensive Guide

Vika Muzyka

3 min read

Exploring the World of Sports Games: A Comprehensive Guide

Sports games offer a unique combination of competition, strategy, and simulation.

Action Games: Engaging and Exciting Gameplay for Target Audiences

Vika Muzyka

3 min read

Action Games: Engaging and Exciting Gameplay for Target Audiences

These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.

Targeting Gaming Verticals in the mobile gaming industry

Vika Muzyka

2 min read

Targeting Gaming Verticals in the mobile gaming industry

The process of targeting specific demographic groups or interests within the mobile gaming industry.

What are In-App Purchases (IAP) Campaigns and Why are they beneficial?

Vika Muzyka

3 min read

What are In-App Purchases (IAP) Campaigns and Why are they beneficial?

IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

What are Incentivised CPA and CPE Networks?

Vika Muzyka

3 min read

What are Incentivised CPA and CPE Networks?

Networks help mobile game developers and advertisers reach their target audience and increase conversions.

Demographic Targeting in the Mobile Gaming Industry

Vika Muzyka

3 min read

Demographic Targeting in the Mobile Gaming Industry

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

What are Incentivised CPE and CPI Campaigns and How do they work?

Vika Muzyka

3 min read

What are Incentivised CPE and CPI Campaigns and How do they work?

CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.

What is a High ARPU (Average Revenue per User) Ad Network?

Vika Muzyka

3 min read

What is a High ARPU (Average Revenue per User) Ad Network?

An important metric in the mobile gaming industry, as it measures the revenue generated per user.

What are UA (User Acquisition) Self-Serve Networks?

Vika Muzyka

3 min read

What are UA (User Acquisition) Self-Serve Networks?

UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile

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