targeting | Gamelight

The Importance of Cross-Platform Compatibility for Mobile Games

4 min read

The Importance of Cross-Platform Compatibility for Mobile Games

Cross-platform compatibility allows mobile gamers to enjoy seamless experiences across devices, enhancing engagement and retention.

The Role of Artificial Intelligence in Automating App Testing

Nazife Ünal

4 min read

The Role of Artificial Intelligence in Automating App Testing

AI boosts testing efficiency by automating tasks, improving accuracy, and adapting to code changes.

The Benefits of Using AI-Powered Engines in Personalization of App Recommendations

Nazife Ünal

3 min read

The Benefits of Using AI-Powered Engines in Personalization of App Recommendations

Explore how AI-powered personalization boosts app engagement, user satisfaction, and conversions through tailored recommendations.

Revolutionizing User Acquisition: Programmatic Advertising Trends

Nazife Ünal

4 min read

Revolutionizing User Acquisition: Programmatic Advertising Trends

Learn how programmatic advertising trends like AI and cross-platform strategies are revolutionizing user acquisition.

Casual, Hardcore and Hypercasual Games: What are the differences?

Nazife Ünal

3 min read

Casual, Hardcore and Hypercasual Games: What are the differences?

Compare casual, hardcore, and hypercasual games by complexity, audience, and monetization.

Competitor App Targeting in the Mobile Gaming Industry

Nazife Ünal

2 min read

Competitor App Targeting in the Mobile Gaming Industry

Attract users from rival apps with competitor app targeting. Boost engagement and conversions for your mobile game.

How to Leverage ASO and SEO Synergies for Mobile Game Marketing Growth

Nazife Ünal

3 min read

How to Leverage ASO and SEO Synergies for Mobile Game Marketing Growth

Uncover the synergies between ASO and SEO in mobile game marketing to boost both organic discovery and user acquisition.

Mobile Game Marketing Agency: Elevating Your Game's Success

Nazife Ünal

5 min read

Mobile Game Marketing Agency: Elevating Your Game's Success

Boost your game's success with a mobile game marketing agency. Learn how agencies use UA, ASO, and retargeting to maximize growth.

Best 5 User Acquisition Channels for E-commerce Success

Nazife Ünal

2 min read

Best 5 User Acquisition Channels for E-commerce Success

Find the best user acquisition channels for e-commerce, from Gamelight and Meta to TikTok and Snapchat.

Understanding CPE Cost Per Engagement in Digital Advertising

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2 min read

Understanding CPE Cost Per Engagement in Digital Advertising

CPE Cost Per Engagement focuses on paying for user interactions, offering a targeted approach for digital marketers.

Cost Per Engagement: A Game-Changer for Mobile Game Marketing

Nazife Ünal

2 min read

Cost Per Engagement: A Game-Changer for Mobile Game Marketing

CPE is reshaping mobile game marketing. Learn how focusing on user interactions can boost your campaign's effectiveness and user retention.

Understanding Cost Per Engagement: A Key Metric for Mobile Marketing Success

Nazife Ünal

2 min read

Understanding Cost Per Engagement: A Key Metric for Mobile Marketing Success

CPE is key to understanding user interactions in mobile marketing. Learn how to optimize campaigns for better engagement and ROI.

How to Maximize ROI with Cost Per Engagement (CPE) in Mobile Advertising

Nazife Ünal

2 min read

How to Maximize ROI with Cost Per Engagement (CPE) in Mobile Advertising

Learn how CPE can boost your mobile advertising ROI. Explore key strategies for improving user engagement and maximizing ad performance.

User Retargeting: Boosting Engagement and Conversion Rates

Nazife Ünal

3 min read

User Retargeting: Boosting Engagement and Conversion Rates

User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.

User Retargeting Strategies for Higher Conversion Rates

Nazife Ünal

3 min read

User Retargeting Strategies for Higher Conversion Rates

User retargeting drives higher conversion rates by re-engaging users with tailored ads. Discover effective strategies for better results.

User Retargeting Tactics to Improve User Retention and ROI

Nazife Ünal

4 min read

User Retargeting Tactics to Improve User Retention and ROI

User retargeting boosts app retention by reconnecting with inactive users. Learn strategies to maximize retention through targeted campaigns

App Retargeting: A Strategy for Reconnecting with Users

Nazife Ünal

3 min read

App Retargeting: A Strategy for Reconnecting with Users

App retargeting reconnects with users, turning initial app interactions into ongoing engagement and driving higher conversion rates.

Mobile Game Marketing Strategies to Boost User Engagement

Nazife Ünal

4 min read

Mobile Game Marketing Strategies to Boost User Engagement

Top mobile game marketing strategies to increase user engagement, including user retargeting, app discovery, and data-driven advertising.

How to Build a Winning Mobile Game Marketing Campaign

Nazife Ünal

5 min read

How to Build a Winning Mobile Game Marketing Campaign

Effective mobile game marketing strategies focus on user engagement, data-driven decisions, and multi-channel promotion.

6 Best Self-Serve Platforms for Mobile User Acquisition

Nazife Ünal

3 min read

6 Best Self-Serve Platforms for Mobile User Acquisition

Six best self-serve platforms for mobile UA to boost campaigns and target high-value users.

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