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The Challenges of Introducing New SKAdNetwork Models in Mobile App Marketing
The blog delves into the challenges faced by introducing new SKAN models
Karyna Tkachenko
3 min read

The Transition to SKAdNetwork 4.0: Building Your Conversion Value Models
The blog delves into the strategic considerations and implementation steps involved in building your conversion value models for SKAN 4
Karyna Tkachenko
3 min read

iOS Growth Tracking: Unlocking Precision with Unified Measurement
In this blog we cover unified measurement as a solution to measurement accuracy, tracking, and optimizing marketing campaigns
Karyna Tkachenko
3 min read

Navigating the Challenges of SKAN 4 Adoption in Mobile Game Marketing
The blog delves into the intricacies of SKAN 4 adoption and how it impacts the mobile gaming industry
Karyna Tkachenko
2 min read

Unveiling SKAN 4.0: Revolutionizing Mobile Game Marketing Strategies
This blog delves into the key features of SKAN 4.0 and how they can revolutionize mobile game marketing.
Karyna Tkachenko
2 min read

SKAN 4 Unveiled: Revolutionizing Mobile Game Marketing Beyond SKAN 3
The blog talks about the ascent of SKAN 4 signals a transformative shift, outshining its predecessor, SKAN 3
Karyna Tkachenko
2 min read

Succeeding in Post-IDFA Attribution: Strategies for Advertisers
The post-IDFA attribution landscape presents both challenges and opportunities for advertisers.
Vika Muzyka
3 min read

SKAN Implementation Strategies: Navigating the Post-Attribution Landscape
Navigating the post-attribution landscape requires a well-thought-out SKAN implementation strategy.
Vika Muzyka
3 min read

SKAN Unveiled: Understanding Apple's App Tracking Transparency
By embracing privacy-centric approaches app marketers can continue to drive app installs and achieve success in new era of app marketing.
Vika Muzyka
3 min read

SKAN vs. Traditional Mobile Measurement Partners: Pros and Cons
SKAN and traditional MMPs are two approaches to app attribution and measurement in the mobile advertising ecosystem.
Vika Muzyka
3 min read

Unlocking App Monetization Opportunities with SKADNetwork Integration
Monetization is a critical aspect of app development, and SKAN can open up new opportunities for app developers to maximize revenue.
Vika Muzyka
3 min read

SKADNetwork: Addressing Challenges in App Marketing Attribution
App marketing attribution plays a crucial role in understanding the effectiveness of UA campaigns and optimizing marketing strategies.
Vika Muzyka
2 min read

SKAdNetwork Trends in 2023: What Mobile Marketers Need to Know
SKAdNetwork has significantly changed the mobile advertising industry by focusing on privacy and data protection.
Vika Muzyka
3 min read

The Role of SKAN in App Retargeting and Re-engagement
Retargeting and re-engagement campaigns drive user reactivation and increase user lifetime value.
Vika Muzyka
2 min read

Leveraging SKADNetwork Insights for Targeted Audience Segmentation
Leveraging SKADNetwork insights for targeted audience segmentation provides app marketers with valuable tools to optimize marketing campaign
Vika Muzyka
3 min read

The Evolution of App Attribution A Comparison of SKAN and Other Solutions
The evolution of app attribution has witnessed a shift towards privacy-focused solutions like SKAdNetwork (SKAN).
Vika Muzyka
3 min read

Incorporating SKADNetwork into Your Mobile Game UA Strategy
Embrace SKAN as a valuable tool in your UA arsenal and adapt your strategies to harness its full potential.
Vika Muzyka
3 min read

Advanced Techniques for SKAN Implementation in Mobile Game UA
The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.
Vika Muzyka
2 min read

Exploring SKADNetwork Limitations and Workarounds for App Marketers
Understanding limitations and exploring potential workarounds can help marketers navigate the challenges and optimize their app marketing.
Vika Muzyka
3 min read

SKADNetwork: A Comprehensive Guide for App Developers
Explore SKAdNetwork, providing app developers with the knowledge and tools to leverage this framework effectively.
Vika Muzyka
3 min read
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