The Power of Music Games: Exploring the Advantages of This Growing Game Vertical
Music games are mobile or console games that involve music as a core component of gameplay.
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Vika Muzyka
3 min read
Adventure Games: A Guide to Targeting Your UA Campaign
Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.
Vika Muzyka
3 min read
Boost Your Brainpower with these Engaging Puzzle Games
Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.
Vika Muzyka
3 min read
The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts
Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.
Vika Muzyka
3 min read
Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features
Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.
Vika Muzyka
3 min read
Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.
Vika Muzyka
3 min read
Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)
One of the biggest advantages of Endless Runner games is their high engagement and retention rates.
Vika Muzyka
2 min read
The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features
One of the main advantages of RPGs is their engagement and retention potential.
Vika Muzyka
3 min read
Exploring the World of Sports Games: A Comprehensive Guide
Sports games offer a unique combination of competition, strategy, and simulation.
Vika Muzyka
3 min read
Action Games: Engaging and Exciting Gameplay for Target Audiences
These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.
Vika Muzyka
2 min read
Play to Earn Ad Networks: What are they and how do they work?
Play to Earn Ad Networks offer a solution by providing users with an opportunity to earn rewards for interacting with ads.
Vika Muzyka
3 min read
What is a CPI (Cost per Install) Self-serve Advertising Platform?
The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.
Vika Muzyka
2 min read
Targeting Gaming Verticals in the mobile gaming industry
The process of targeting specific demographic groups or interests within the mobile gaming industry.
Vika Muzyka
3 min read
User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry
Provide valuable insights and enable developers and publishers to effectively acquire and retain users for their games.
Vika Muzyka
3 min read
High Volume Advertising Platforms in the Mobile Gaming Industry
High volume advertising platforms work by connecting advertisers with a large pool of mobile users.
Vika Muzyka
3 min read
What are In-App Purchases (IAP) Campaigns and Why are they beneficial?
IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.
Vika Muzyka
3 min read
What are Self-Serve Advertising Platforms and Why are they important?
Self-serve advertising platforms work by providing a user-friendly interface for game developers and publishers to manage their own advertis
Vika Muzyka
3 min read
Demographic Targeting in the Mobile Gaming Industry
Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.
Vika Muzyka
2 min read
Competitor App Targeting in the Mobile Gaming Industry
Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr
Vika Muzyka
3 min read
What is a High ARPU (Average Revenue per User) Ad Network?
An important metric in the mobile gaming industry, as it measures the revenue generated per user.
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