While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

A/B testing is a powerful technique used in app store optimization (ASO) to optimize app store assets and drive better user acquisition (UA)

A well-crafted and compelling app description can capture users' attention and drive more downloads.

UA is a crucial aspect of mobile game marketing and with the introduction of Apple's SKAN, it has become essential for mobile developers.

Optimizing your app store product page elements is crucial for driving higher conversion rates and increasing app downloads.

Re-targeting enables you to deliver targeted and personalized advertisements, ultimately boosting ad performance and revenue.

Lookalike audiences and behavioral targeting can significantly enhance the effectiveness of your re-targeting campaigns.

Retaining app users not only helps maximize revenue but also strengthens brand loyalty and drives organic growth via positive word-of-mouth.

By leveraging re-targeting techniques on mobile websites, businesses can effectively reconnect with users.

AR and VR provide immersive and interactive experiences, offering unique opportunities to re-engage users in exciting and memorable ways.

One effective strategy is dynamic product re-targeting, which involves showcasing relevant features and content to users interested in app.

Ad fraud prevention is vital for maintaining the effectiveness and integrity of re-targeting campaigns.

Explore the best practices for creating compelling re-engagement campaigns specifically tailored for subscription-based apps.

Incentives are vital in re-targeting campaigns by driving user engagement and conversions.

Deep linking has emerged as a powerful tool for achieving goals by seamlessly directing users to specific in-app content and experience.

Segmentation strategies empower you to deliver relevant ads that re-engage users and drive better results for your app advertising.

Crafting compelling re-engagement campaigns is essential to capture the attention and interest of users, encouraging them to return to app.

Re-attribution allows you to tap the potential of your existing user base, boosting your ROI and ensuring long-term success.

Keeping users engaged and active within the app can be equally daunting even after acquiring users.