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How Arcade Games Can Boost Engagement, Retention, and ARPU
Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.
Vika Muzyka
3 min read

The Thrills and Rewards of Casino Games: A Guide to the Game Vertical
Casino games is their ability to offer a range of games within one app, giving players a variety of choices to engage with.
Vika Muzyka
2 min read

How Simulation Games Engage and Retain Players: Exploring the Advantages and Target Audience
The player takes on the role of a character, making decisions and engaging with the game world to progress and achieve goals.
Vika Muzyka
2 min read

The Power of Words: Exploring the World of Word Games
Word games is the wide range of formats they can take. From crossword puzzles to anagrams, word searches to word jumbles...
Vika Muzyka
3 min read

Outsmart Your Opponents: Elevate Engagement for the Strategy Games
Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.
Vika Muzyka
4 min read

Exploring the World of MMOs: Advantages, Target Audience, and Unique Points
Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay
Vika Muzyka
3 min read

The Power of Music Games: Exploring the Advantages of This Growing Game Vertical
Music games are mobile or console games that involve music as a core component of gameplay.
Vika Muzyka
3 min read

Adventure Games: A Guide to Targeting Your UA Campaign
Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.
Vika Muzyka
3 min read

Boost Your Brainpower with these Engaging Puzzle Games
Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.
Vika Muzyka
3 min read

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts
Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.
Vika Muzyka
3 min read

Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features
Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.
Vika Muzyka
3 min read

Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals
Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.
Vika Muzyka
2 min read

Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.
Vika Muzyka
3 min read

Exploring the World of Sports Games: A Comprehensive Guide
Sports games offer a unique combination of competition, strategy, and simulation.
Vika Muzyka
3 min read

Action Games: Engaging and Exciting Gameplay for Target Audiences
These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.
Vika Muzyka
3 min read

Play to Earn Ad Networks: What are they and how do they work?
Play to Earn Ad Networks offer a solution by providing users with an opportunity to earn rewards for interacting with ads.
Vika Muzyka
2 min read

What is a CPI (Cost per Install) Self-serve Advertising Platform?
The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.
Vika Muzyka
3 min read

User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry
Provide valuable insights and enable developers and publishers to effectively acquire and retain users for their games.
Vika Muzyka
3 min read

High Volume Advertising Platforms in the Mobile Gaming Industry
High volume advertising platforms work by connecting advertisers with a large pool of mobile users.
Vika Muzyka
3 min read

What are In-App Purchases (IAP) Campaigns and Why are they beneficial?
IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.
Vika Muzyka
3 min read
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