Using an app discovery platform can transform mobile game marketing by targeting the right users.

Boost app discoverability by combining SEO and ASO strategies for better visibility in both search engines and app stores.

Best five user acquisition channels for dating apps, offering creative strategies to attract and retain engaged users.

The top five user acquisition channels to help mobile games grow and thrive in a competitive landscape.

The top 10 UA channels for mobile marketing, including Google, Meta, and Gamelight, highlighting self-serve platforms for optimized campaign

The best rewarded user acquisition channels to drive app growth and retention. Explore which channels stand out and their unique benefits

Six best self-serve platforms for mobile UA to boost campaigns and target high-value users.

Find the best user acquisition channels for e-commerce, from Meta and Google Ads to TikTok and Snapchat.

According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight

The Index shows how powerful Gamelight is when it comes to promoting mobile games

In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories

AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories

In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

App marketers now with AI Tools have powerful solutions at their disposal to deliver personalized experiences and foster ongoing engagement.

Ad networks play a pivotal role in enhancing user acquisition by effectively reaching potential users.

App Store Optimization (ASO) is a crucial strategy for app developers and marketers to improve app visibility, attract more organic...

In today's digital age, AI-powered marketing is no longer a luxury but a necessity. The time to embrace AI tools is now.

SKAN has profoundly impacted mobile game user acquisition campaigns, requiring marketers to adapt to the privacy-centric attribution model.

SKAN has introduced a new landscape for app marketers, emphasizing privacy while attributing app installs and optimizing campaigns.

Optimizing your app title and subtitle is a critical component of ASO that can significantly impact your app's discoverability and ranking i