self-serve advertising platforms

Best 5 User Acquisition Channels for Dating Apps

Nazife Ünal

3 min read

Best 5 User Acquisition Channels for Dating Apps

Best five user acquisition channels for dating apps, offering creative strategies to attract and retain engaged users.

5 User Acquisition Channels for Mobile Games

Nazife Ünal

3 min read

5 User Acquisition Channels for Mobile Games

The top five user acquisition channels to help mobile games grow and thrive in a competitive landscape.

Nazife Ünal

4 min read

10 Best User Acquisition Channels

The top 10 UA channels for mobile marketing, including Google, Meta, and Gamelight, highlighting self-serve platforms for optimized campaign

Nazife Ünal

3 min read

Top 5 Best Rewarded UA Channels

The best rewarded user acquisition channels to drive app growth and retention. Explore which channels stand out and their unique benefits

6 Best Self-Serve Platforms for Mobile User Acquisition

Nazife Ünal

3 min read

6 Best Self-Serve Platforms for Mobile User Acquisition

Six best self-serve platforms for mobile UA to boost campaigns and target high-value users.

5 Best User Acquisition Channels for E-commerce

Nazife Ünal

3 min read

5 Best User Acquisition Channels for E-commerce

Find the best user acquisition channels for e-commerce, from Meta and Google Ads to TikTok and Snapchat.

Gamelight: Dominating Casual Gaming in North America per AF Index Rankings

Karyna Tkachenko

3 min read

Gamelight: Dominating Casual Gaming in North America per AF Index Rankings

According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight

Gamelight's Rapid Rise: A Global Player in Gaming Verticals, Recognized by AF Index

Karyna Tkachenko

3 min read

Gamelight's Rapid Rise: A Global Player in Gaming Verticals, Recognized by AF Index

The Index shows how powerful Gamelight is when it comes to promoting mobile games

Gamelight: the Top AI-Driven Platform in Casual Category Across EMEA Western Europe in AF Index

Karyna Tkachenko

3 min read

Gamelight: the Top AI-Driven Platform in Casual Category Across EMEA Western Europe in AF Index

In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories

Gamelight: A Rise as an AI-Driven Midcore Platform in EMEA Western Europe According to AF Index

Karyna Tkachenko

3 min read

Gamelight: A Rise as an AI-Driven Midcore Platform in EMEA Western Europe According to AF Index

AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories

Gamelight's Remarkable Ascent: Leading the Midcore Gaming in North America According to AF Index

Karyna Tkachenko

3 min read

Gamelight's Remarkable Ascent: Leading the Midcore Gaming in North America According to AF Index

In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

Innovative AI Tools for Real-Time User Engagement

Vika Muzyka

3 min read

Innovative AI Tools for Real-Time User Engagement

App marketers now with AI Tools have powerful solutions at their disposal to deliver personalized experiences and foster ongoing engagement.

Navigating the App Ecosystem: Understanding the Role of Ad Networks in Mobile App Marketing

Vika Muzyka

3 min read

Navigating the App Ecosystem: Understanding the Role of Ad Networks in Mobile App Marketing

Ad networks play a pivotal role in enhancing user acquisition by effectively reaching potential users.

The Ultimate Guide to ASO: Best Practices

Vika Muzyka

3 min read

The Ultimate Guide to ASO: Best Practices

App Store Optimization (ASO) is a crucial strategy for app developers and marketers to improve app visibility, attract more organic...

Mastering Social Media: AI Tools for Efficient Social Media Management

Vika Muzyka

2 min read

Mastering Social Media: AI Tools for Efficient Social Media Management

In today's digital age, AI-powered marketing is no longer a luxury but a necessity. The time to embrace AI tools is now.

Impact of SKAN on Mobile Game UA Campaigns

Vika Muzyka

3 min read

Impact of SKAN on Mobile Game UA Campaigns

SKAN has profoundly impacted mobile game user acquisition campaigns, requiring marketers to adapt to the privacy-centric attribution model.

Adapting App Marketing Strategies for Success with SKAN

Vika Muzyka

3 min read

Adapting App Marketing Strategies for Success with SKAN

SKAN has introduced a new landscape for app marketers, emphasizing privacy while attributing app installs and optimizing campaigns.

Optimizing App Title and Subtitle for Higher App Store Rankings

Vika Muzyka

3 min read

Optimizing App Title and Subtitle for Higher App Store Rankings

Optimizing your app title and subtitle is a critical component of ASO that can significantly impact your app's discoverability and ranking i

Influencer Marketing for App Promotion and User Acquisition

Vika Muzyka

3 min read

Influencer Marketing for App Promotion and User Acquisition

Collaborating with influential individuals with a dedicated following can significantly boost your app's visibility, credibility, and UA.

The Future of App Attribution: Exploring SKAN and Its Advantages

Vika Muzyka

3 min read

The Future of App Attribution: Exploring SKAN and Its Advantages

The future of app attribution lies in privacy-centric solutions like SKAdNetwork.

Learning with Gamelight