Music games are mobile or console games that involve music as a core component of gameplay.

Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.

Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.

Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.

Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.

Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.

Sports games offer a unique combination of competition, strategy, and simulation.

The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.

The process of targeting specific demographic groups or interests within the mobile gaming industry.

High volume advertising platforms work by connecting advertisers with a large pool of mobile users.

IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.

An important metric in the mobile gaming industry, as it measures the revenue generated per user.

Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.