ROAS | Gamelight

AI Tools for App Analytics: Gaining Deeper User Insights

3 min read

AI Tools for App Analytics: Gaining Deeper User Insights

Learn how AI tools are revolutionizing app analytics, providing deeper user insights, enabling personalization, and optimizing performance.

ROI vs. ROAS: Key Differences and When to Use Each

Nazife Ünal

5 min read

ROI vs. ROAS: Key Differences and When to Use Each

ROI vs ROAS: Key differences and applications in digital marketing optimization.

Navigating the Age of ROI-Focused Mobile Game Marketing

Nazife Ünal

3 min read

Navigating the Age of ROI-Focused Mobile Game Marketing

This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking.

The Impact of Self-Attribution Networks on Campaign Performance

Nazife Ünal

5 min read

The Impact of Self-Attribution Networks on Campaign Performance

Discover how self-attribution networks boost marketing with unique tracking and enhanced campaign insights.

How Self-Attribution Networks Impact Campaign Performance: A Simplified Guide

Nazife Ünal

5 min read

How Self-Attribution Networks Impact Campaign Performance: A Simplified Guide

Self-attribution networks transform digital marketing by improving campaign tracking and measurement.

How to Design Reward Systems that Drive Player Engagement

Nazife Ünal

8 min read

How to Design Reward Systems that Drive Player Engagement

Player engagement is key, needing challenge, immersion, social interaction, and progression to keep players interested and loyal.

How to Use Player Feedback to Refine Mobile Game Marketing Strategies

Nazife Ünal

7 min read

How to Use Player Feedback to Refine Mobile Game Marketing Strategies

In mobile gaming, leveraging player feedback is key to improving marketing strategies and enhancing the gaming experience.

Exploring the Benefits of Rewarded UA in Mobile Game Marketing

Nazife Ünal

6 min read

Exploring the Benefits of Rewarded UA in Mobile Game Marketing

In mobile gaming, marketing is essential, utilizing social media, influencers, in-app ads, and rewarded user acquisition (UA).

The Impact of Rewarded Monetization on Mobile User Acquisition and Revenue

Nazife Ünal

4 min read

The Impact of Rewarded Monetization on Mobile User Acquisition and Revenue

Evolving mobile apps use rewarded monetization to boost user acquisition and revenue by offering in-app rewards for engaging with ads.

Rewarded UA and Player Retention: A Symbiotic Relationship

Nazife Ünal

6 min read

Rewarded UA and Player Retention: A Symbiotic Relationship

In mobile gaming, player retention ensures revenue and loyalty through engaging design, monetization, and rewarded user acquisition.

Maximizing Return on Ad Spend (ROAS) in Mobile Game Marketing

Karyna Tkachenko

10 min read

Maximizing Return on Ad Spend (ROAS) in Mobile Game Marketing

ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue

Harnessing Down-Funnel Events for Higher ROAS

Karyna Tkachenko

3 min read

Harnessing Down-Funnel Events for Higher ROAS

The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events

Mastering Cross-Platform Measurement in Mobile Game Marketing

Karyna Tkachenko

2 min read

Mastering Cross-Platform Measurement in Mobile Game Marketing

This blog explores the intricacies of cross-platform measurement, focusing on the challenges of cost collection and aggregation

Gamelight: Dominating Casual Gaming in North America per AF Index Rankings

Karyna Tkachenko

3 min read

Gamelight: Dominating Casual Gaming in North America per AF Index Rankings

According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight

Gamelight's Rapid Rise: A Global Player in Gaming Verticals, Recognized by AF Index

Karyna Tkachenko

3 min read

Gamelight's Rapid Rise: A Global Player in Gaming Verticals, Recognized by AF Index

The Index shows how powerful Gamelight is when it comes to promoting mobile games

Gamelight: the Top AI-Driven Platform in Casual Category Across EMEA Western Europe in AF Index

Karyna Tkachenko

3 min read

Gamelight: the Top AI-Driven Platform in Casual Category Across EMEA Western Europe in AF Index

In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories

Gamelight: A Rise as an AI-Driven Midcore Platform in EMEA Western Europe According to AF Index

Karyna Tkachenko

3 min read

Gamelight: A Rise as an AI-Driven Midcore Platform in EMEA Western Europe According to AF Index

AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories

Gamelight's Remarkable Ascent: Leading the Midcore Gaming in North America According to AF Index

Karyna Tkachenko

3 min read

Gamelight's Remarkable Ascent: Leading the Midcore Gaming in North America According to AF Index

In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

Revolutionizing User Acquisition: Programmatic Advertising Trends

Vika Muzyka

3 min read

Revolutionizing User Acquisition: Programmatic Advertising Trends

Programmatic advertising has emerged as a game-changing strategy that leverages automation and data-driven insights to optimize ads.

Unleashing the Power of Video Ads in Mobile Marketing

Vika Muzyka

3 min read

Unleashing the Power of Video Ads in Mobile Marketing

Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way

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