ROI vs ROAS: Key differences and applications in digital marketing optimization.

Learn how AI tools are revolutionizing app analytics, providing deeper user insights, enabling personalization, and optimizing performance.

This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking.

Discover how self-attribution networks boost marketing with unique tracking and enhanced campaign insights.

Self-attribution networks transform digital marketing by improving campaign tracking and measurement.

Player engagement is key, needing challenge, immersion, social interaction, and progression to keep players interested and loyal.

In mobile gaming, leveraging player feedback is key to improving marketing strategies and enhancing the gaming experience.

In mobile gaming, marketing is essential, utilizing social media, influencers, in-app ads, and rewarded user acquisition (UA).

Evolving mobile apps use rewarded monetization to boost user acquisition and revenue by offering in-app rewards for engaging with ads.

In mobile gaming, player retention ensures revenue and loyalty through engaging design, monetization, and rewarded user acquisition.

ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue

The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events

This blog explores the intricacies of cross-platform measurement, focusing on the challenges of cost collection and aggregation

According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight

The Index shows how powerful Gamelight is when it comes to promoting mobile games

In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories

AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories

In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

Programmatic advertising has emerged as a game-changing strategy that leverages automation and data-driven insights to optimize ads.

Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way