AI Tools for App Analytics: Gaining Deeper User Insights
Learn how AI tools are revolutionizing app analytics, providing deeper user insights, enabling personalization, and optimizing performance.
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Nazife Ünal
5 min read
ROI vs. ROAS: Key Differences and When to Use Each
ROI vs ROAS: Key differences and applications in digital marketing optimization.
Nazife Ünal
3 min read
Navigating the Age of ROI-Focused Mobile Game Marketing
This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking.
Nazife Ünal
5 min read
The Impact of Self-Attribution Networks on Campaign Performance
Discover how self-attribution networks boost marketing with unique tracking and enhanced campaign insights.
Nazife Ünal
5 min read
How Self-Attribution Networks Impact Campaign Performance: A Simplified Guide
Self-attribution networks transform digital marketing by improving campaign tracking and measurement.
Nazife Ünal
8 min read
How to Design Reward Systems that Drive Player Engagement
Player engagement is key, needing challenge, immersion, social interaction, and progression to keep players interested and loyal.
Nazife Ünal
7 min read
How to Use Player Feedback to Refine Mobile Game Marketing Strategies
In mobile gaming, leveraging player feedback is key to improving marketing strategies and enhancing the gaming experience.
Nazife Ünal
6 min read
Exploring the Benefits of Rewarded UA in Mobile Game Marketing
In mobile gaming, marketing is essential, utilizing social media, influencers, in-app ads, and rewarded user acquisition (UA).
Nazife Ünal
4 min read
The Impact of Rewarded Monetization on Mobile User Acquisition and Revenue
Evolving mobile apps use rewarded monetization to boost user acquisition and revenue by offering in-app rewards for engaging with ads.
Nazife Ünal
6 min read
Rewarded UA and Player Retention: A Symbiotic Relationship
In mobile gaming, player retention ensures revenue and loyalty through engaging design, monetization, and rewarded user acquisition.
Karyna Tkachenko
10 min read
Maximizing Return on Ad Spend (ROAS) in Mobile Game Marketing
ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue
Karyna Tkachenko
3 min read
Harnessing Down-Funnel Events for Higher ROAS
The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events
Karyna Tkachenko
2 min read
Mastering Cross-Platform Measurement in Mobile Game Marketing
This blog explores the intricacies of cross-platform measurement, focusing on the challenges of cost collection and aggregation
Karyna Tkachenko
3 min read
Gamelight: Dominating Casual Gaming in North America per AF Index Rankings
According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight
Karyna Tkachenko
3 min read
Gamelight's Rapid Rise: A Global Player in Gaming Verticals, Recognized by AF Index
The Index shows how powerful Gamelight is when it comes to promoting mobile games
Karyna Tkachenko
3 min read
Gamelight: the Top AI-Driven Platform in Casual Category Across EMEA Western Europe in AF Index
In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories
Karyna Tkachenko
3 min read
Gamelight: A Rise as an AI-Driven Midcore Platform in EMEA Western Europe According to AF Index
AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories
Karyna Tkachenko
3 min read
Gamelight's Remarkable Ascent: Leading the Midcore Gaming in North America According to AF Index
In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories
Vika Muzyka
3 min read
Revolutionizing User Acquisition: Programmatic Advertising Trends
Programmatic advertising has emerged as a game-changing strategy that leverages automation and data-driven insights to optimize ads.
Vika Muzyka
3 min read
Unleashing the Power of Video Ads in Mobile Marketing
Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way
Learning with Gamelight
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