Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.

Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.

App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.

The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.

Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.

Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.

UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.

Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.

Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025

AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.

Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.

User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.

CPE is reshaping mobile game marketing. Learn how focusing on user interactions can boost your campaign's effectiveness and user retention.

Learn how CPE can boost your mobile advertising ROI. Explore key strategies for improving user engagement and maximizing ad performance.

User retargeting drives higher conversion rates by re-engaging users with tailored ads. Discover effective strategies for better results.

User retargeting boosts app retention by reconnecting with inactive users. Learn strategies to maximize retention through targeted campaigns

App retargeting boosts user retention, re-engaging inactive users, and driving increased lifetime value for mobile apps.

App retargeting reconnects with users, turning initial app interactions into ongoing engagement and driving higher conversion rates.

Re-engage lapsed users with personalized retargeting, using targeted messages, emails, and incentives to boost app engagement.

The gaming industry has witnessed a remarkable surge in popularity, transcending its traditional boundaries and captivating audiences across diverse demographics. As the gaming landscape continues to evolve, a new frontier has emerged – the integration of advertising within gaming environments. Retargeting, a powerful digital marketing technique, has found its way into the gaming realm, presenting non-gaming brands with an unprecedented opportunity to connect with their targe