monetisation | Gamelight 16/16

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Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry

Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.

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Demographic Targeting in the Mobile Gaming Industry

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

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What are Mobile App Discovery Platforms and How do they work?

Online marketplaces for discovering, downloading, and using mobile applications.

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Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry

ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.

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Competitor App Targeting in the Mobile Gaming Industry

Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr

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What is a High ARPU (Average Revenue per User) Ad Network?

An important metric in the mobile gaming industry, as it measures the revenue generated per user.

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What are UA (User Acquisition) Self-Serve Networks?

UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile

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Casual, Hardcore and Hypercasual Games: What are the differences?

Mobile games are not a monolith, there are three most common categories: Casual, Hypercasual and Hardcore games.

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App Install Optimised Ad Networks in Mobile Industry

App install-optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth

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Advertising networks in the Mobile Gaming Industry

Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.