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Karyna Tkachenko
3 min read
The Rise of Hyper-Casual Games: Redefining Mobile Marketing Trends
strategies and key insights of hyper-casual games in today's mobile marketing trends
Karyna Tkachenko
2 min read
Exploring the Depths: Subscription Models in Mobile Game Marketing
Dynamic realm of mobile game marketing as we explore the transformative power of subscription models
Karyna Tkachenko
2 min read
Level Up Your Game: Monetization Strategies for Mobile Success
Unlock the financial potential of your mobile game with strategic monetization tips: set clear goals, choose the right model, implement ads
Vika Muzyka
3 min read
Voice Search Optimization for Apps: Voice-Assisted Future
Voice search is reshaping the way users discover and interact with apps.
Vika Muzyka
7 min read
Driving App User Acquisition: How Loyalty Programs Can Unlock Profitable Growth in Mobile Gaming
If you want to supercharge your game's user acquisition, consider implementing a loyalty program and harnessing the power of rewards.
Vika Muzyka
3 min read
Revolutionizing User Acquisition: Programmatic Advertising Trends
Programmatic advertising has emerged as a game-changing strategy that leverages automation and data-driven insights to optimize ads.
Vika Muzyka
3 min read
Unlocking Revenue Streams: Diversifying Mobile App Monetization Beyond In-App Advertising
n-app purchases, subscriptions, and the freemium model offer tailored approaches that align with different app types and user preferences.
Vika Muzyka
3 min read
A/B Testing Dos and Don'ts: Optimizing Your App Marketing Strategy
A/B testing enables marketers to make data-driven decisions and optimize their strategies for maximum impact.
Vika Muzyka
3 min read
AI-Powered Tools in App Marketing: A New Era of Efficiency
As the app marketing landscape evolves, AI-powered tools have emerged as game-changers, revolutionizing the way ASO is conducted.
Vika Muzyka
3 min read
Future Trends in App Marketing: What's Shaping the Industry
Leveraging AI-powered personalization, integrating AR&VR, and prioritizing user privacy are just a few of the trends shaping the industry.
Vika Muzyka
3 min read
7 Cool AI Tools for App Analytics and User Insights
AI-powered analytics tools are revolutionizing the way app developers and marketers gain insights into user behavior and app performance.
Vika Muzyka
2 min read
The Role of AI-powered SEO Tools in Improving Search Rankings & Boosting Visibility
One of the most critical factors for online success is search engine optimization (SEO).
Vika Muzyka
3 min read
Unlocking App Monetization Opportunities with SKADNetwork Integration
Monetization is a critical aspect of app development, and SKAN can open up new opportunities for app developers to maximize revenue.
Vika Muzyka
3 min read
Driving Organic App Installs with SKADNetwork Optimization Techniques
Conduct keyword research to identify relevant keywords that align with your app's features and target audience.
Vika Muzyka
2 min read
The Role of SKAN in App Retargeting and Re-engagement
Retargeting and re-engagement campaigns drive user reactivation and increase user lifetime value.
Vika Muzyka
3 min read
App Store Feature Strategies Gaining Exposure and User Acquisition Opportunities
Being featured in the App Store can significantly boost your app's visibility, credibility, and user acquisition.
Vika Muzyka
3 min read
Preparing Your Mobile Game for SKADNetwork Implementation
Implementing Apple's SKAdNetwork (SKAN) requires careful preparation to ensure accurate attribution and effective campaign optimization.
Vika Muzyka
3 min read
App Store Localization: Reaching Global Audiences with ASO
App Store Localization is a critical aspect of reaching global audiences and driving app downloads from diverse markets.
Vika Muzyka
3 min read
The Role of Re-Targeting in App Monetization: Boosting Ad Revenue
Re-targeting enables you to deliver targeted and personalized advertisements, ultimately boosting ad performance and revenue.
Vika Muzyka
3 min read
App Retention Strategies: Nurturing Users for Long-Term Engagement
Retaining app users not only helps maximize revenue but also strengthens brand loyalty and drives organic growth via positive word-of-mouth.
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