ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.

Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr

CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.

An important metric in the mobile gaming industry, as it measures the revenue generated per user.

Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.

UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile

Mobile games are not a monolith, there are three most common categories: Casual, Hypercasual and Hardcore games.

App install-optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth

Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.