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Vika Muzyka
3 min read
Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features
Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.
Vika Muzyka
2 min read
Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals
Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.
Vika Muzyka
3 min read
Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.
Vika Muzyka
3 min read
Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)
One of the biggest advantages of Endless Runner games is their high engagement and retention rates.
Vika Muzyka
2 min read
The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features
One of the main advantages of RPGs is their engagement and retention potential.
Vika Muzyka
3 min read
Exploring the World of Sports Games: A Comprehensive Guide
Sports games offer a unique combination of competition, strategy, and simulation.
Vika Muzyka
3 min read
Action Games: Engaging and Exciting Gameplay for Target Audiences
These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.
Vika Muzyka
2 min read
Play to Earn Ad Networks: What are they and how do they work?
Play to Earn Ad Networks offer a solution by providing users with an opportunity to earn rewards for interacting with ads.
Vika Muzyka
3 min read
What is a CPI (Cost per Install) Self-serve Advertising Platform?
The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.
Vika Muzyka
2 min read
Targeting Gaming Verticals in the mobile gaming industry
The process of targeting specific demographic groups or interests within the mobile gaming industry.
Vika Muzyka
3 min read
User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry
Provide valuable insights and enable developers and publishers to effectively acquire and retain users for their games.
Vika Muzyka
3 min read
What are In-App Purchases (IAP) Campaigns and Why are they beneficial?
IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.
Vika Muzyka
3 min read
What are Incentivised CPA and CPE Networks?
Networks help mobile game developers and advertisers reach their target audience and increase conversions.
Vika Muzyka
3 min read
What are Self-Serve Advertising Platforms and Why are they important?
Self-serve advertising platforms work by providing a user-friendly interface for game developers and publishers to manage their own advertis
Vika Muzyka
3 min read
What is a Mobile Advertising Network and How does it work?
A platform that connects mobile app publishers with advertisers to monetize their apps through in-app advertisements.
Vika Muzyka
3 min read
What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?
Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.
Vika Muzyka
2 min read
What is User Acquisition in the mobile gaming industry?
The process of acquiring new users for a mobile game through various marketing and promotional efforts.
Vika Muzyka
3 min read
Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.
Vika Muzyka
3 min read
Demographic Targeting in the Mobile Gaming Industry
Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.
Vika Muzyka
3 min read
What are Mobile App Discovery Platforms and How do they work?
Online marketplaces for discovering, downloading, and using mobile applications.
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