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Karyna Tkachenko
4 min read
Leveraging Big Brand Participation to Enhance Monetization in Mobile Games
In this blog post we explore how developers can harness big brand participation to enhance monetization in mobile games
Karyna Tkachenko
3 min read
Driving Big Brand Engagement: How Mobile Games Are Becoming Key Players in Brand Marketing
The blog explores the evolving landscape of brand marketing in the mobile gaming industry and delves into the big brand engagement
Karyna Tkachenko
3 min read
Comparing ASO and SEO Strategies for Mobile App Success
This blog post unravels the similarities and differences between ASO and SEO, providing insights to help navigate between two disciplines
Karyna Tkachenko
3 min read
The Challenges of Introducing New SKAdNetwork Models in Mobile App Marketing
The blog delves into the challenges faced by introducing new SKAN models
Karyna Tkachenko
3 min read
AI-Powered Personalization in 2024: Elevating Mobile App Marketing
This blog covers some of the most popular AI personalisation features marketers are implementing to market their mobile apps in 2024
Karyna Tkachenko
5 min read
The Power of Audience Diversity: A Guide to Successful Ad Monetization in Mobile Games
The blog explores the importance of audience diversity and provide actionable advice for developers to optimize ad monetization
Karyna Tkachenko
3 min read
Guide to Managing Paid PR for Mobile Apps
This blog provides a comprehensive overview and step-by-step process for effectively managing paid PR campaigns
Karyna Tkachenko
4 min read
Maximizing App Value through Effective Communication
The blog introduces the method for conveying app value through the strategic use of screenshots
Karyna Tkachenko
3 min read
Generational Marketing: A New Strategy for Boosting Your Mobile App
The blog explores the concept of generational marketing and how it can be a game-changer for boosting your mobile app's success.
Karyna Tkachenko
3 min read
Mobile Game Marketing Strategies with Favoured Marketing Agency
In this blog we cover Favoured Marketing Agency and specialize in crafting tailored, data-driven app marketing strategies
Karyna Tkachenko
3 min read
Strategies for Maximizing Your Mobile Game's Exposure
In this blog we talk about strategies to maximize your mobile game's exposure and increase its chances of success
Karyna Tkachenko
3 min read
Unleashing Potential: How TikTok Revolutionizes Mobile Game Marketing in 2024
The blog delves into the world of TikTok and explore how app companies can leverage its unique features
Karyna Tkachenko
3 min read
The Transition to SKAdNetwork 4.0: Building Your Conversion Value Models
The blog delves into the strategic considerations and implementation steps involved in building your conversion value models for SKAN 4
Karyna Tkachenko
3 min read
Understanding the Difference Between Omnichannel and Multichannel Marketing in Mobile Game Promotion
This blog talks about the distinctions between omnichannel and multichannel marketing and explore their relevance in mobile game promotion
Karyna Tkachenko
4 min read
The Rise of RPG Mobile Games: Exploring a Rich Gaming Tradition
In this blog we explore the rise of RPG mobile games, highlighting the factors driving their success
Karyna Tkachenko
3 min read
Understanding the Impact of Third-Party Cookie Phase-Out
This blog post aims to explore the multifaceted impacts of third-party cookies change in the digital advertising industry
Karyna Tkachenko
5 min read
Strategies for Success in a Post-Third-Party Cookie World
The blog explores the strategies and tactics that will shape the future of digital advertising in a post third-party cookie world
Karyna Tkachenko
3 min read
Excelling Mobile Game Marketing: The Guide to Navigating the Customer Journey
The blog delves into the intricacies from mapping out the customer journey to integrating omnichannel and outcome-based marketing techniques
Karyna Tkachenko
3 min read
Harnessing Down-Funnel Events for Higher ROAS
The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events
Karyna Tkachenko
4 min read
Mastering Keyword Research: Strategies for App Store Optimization Success
In this blog we master the art and science of keyword research and its role in propelling your mobile game to success
Learning with Gamelight
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