What is RTB? An Essential Guide to Real-Time Bidding
In the realm of digital advertising, Real-Time Bidding (RTB) has emerged as a revolutionary technology. RTB enables the automated buying...
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Nazife Ünal
3 min read
What is an SSP? A Beginner’s Guide to Supply-Side Platforms
Learn about SSPs and how they help publishers maximize ad revenue through efficient inventory management and real-time auctions.
Nazife Ünal
3 min read
What is a DSP? An Introduction to Demand-Side Platforms
Discover what a DSP is and how it revolutionizes digital advertising through automation, targeting, and real-time bidding.
Nazife Ünal
3 min read
What is an Affiliate Network? A Comprehensive Guide
Learn what affiliate networks are and how they connect advertisers with affiliates for successful marketing campaigns.
Nazife Ünal
6 min read
Measuring the Success of Your App Store Optimization (ASO)
Boost your app's visibility and downloads with this comprehensive guide.
Nazife Ünal
4 min read
The Basics of Push Notifications and How to Measure Them
A comprehensive guide to mastering push notifications.
Nazife Ünal
5 min read
Mobile A/B Testing: Improving Your App with Data
Learn the essentials of mobile A/B testing and how to leverage data to improve your app’s performance.
Nazife Ünal
5 min read
ROI vs. ROAS: Key Differences and When to Use Each
ROI vs ROAS: Key differences and applications in digital marketing optimization.
Nazife Ünal
5 min read
AI-Powered Game Plan: Targeting Success in Mobile Game Advertising
The blog discusses the importance of utilizing AI-powered algorithms and data analysis for mobile game marketing
Nazife Ünal
3 min read
Navigating the Age of ROI-Focused Mobile Game Marketing
This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking.
Nazife Ünal
4 min read
Festive ASO Tactics: Maximizing Your App's Holiday Visibility
In this blog, we'll explore the key tactics to optimize ASO for a successful holiday season app promotion
Nazife Ünal
4 min read
Breaking the Mold: Innovative Alternatives to Funnel-Based Marketing
This blog talks about moving beyond the traditional funnel
Nazife Ünal
6 min read
The Matrix of Maybes: Deciphering User Patterns Through Probability
Explore probabilistic tracking in digital marketing: using statistical methods to decipher user behavior across devices and platforms.
Nazife Ünal
5 min read
URL Alchemy: Transforming Ordinary Links into Marketing Gold
Learn to transform ordinary URLs into powerful marketing tools for enhanced tracking and insights.
Nazife Ünal
7 min read
Advancing Attribution Models with Probabilistic Tracking Techniques
Discover how probabilistic tracking enhances attribution modeling for deeper insights into complex customer journeys.
Nazife Ünal
4 min read
Monetisation Models in Mobile Games
Explore diverse monetisation models in mobile games to maximize revenue and player engagement.
Nazife Ünal
6 min read
Mastering Tracking Links: The Key to Data-Driven Marketing Success
Explore the power of tracking links in digital marketing, from basics to advanced strategies for data-driven success.
Nazife Ünal
5 min read
Boosting User Acquisition: Key Tactics
Uncover powerful tactics to boost user acquisition across digital platforms and maximize growth.
Nazife Ünal
7 min read
AI-Driven Mobile Marketing: Boosting Conversion Rates
Explore how AI-driven mobile marketing boosts conversion rates with personalized experiences and effective strategies.
Nazife Ünal
2 min read
Tips for Effective Cross-Promotion in Mobile Game Marketing
This blog post delves into effective cross-promotion strategies to boost your mobile game marketing efforts.
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