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Leveraging Predictive Analytics for Mobile Game Marketing Success

Karyna Tkachenko

3 min read

Leveraging Predictive Analytics for Mobile Game Marketing Success

In this blog we cover utilization of predictive analytics to identify users with high potential Lifetime Value

Segmentation Strategies for Effective Re-Targeting in App Advertising

Vika Muzyka

3 min read

Segmentation Strategies for Effective Re-Targeting in App Advertising

Segmentation strategies empower you to deliver relevant ads that re-engage users and drive better results for your app advertising.

The Power of Social Media Advertising: Tips and Tricks for Maximizing Your User Acquisition Efforts

Vika Muzyka

2 min read

The Power of Social Media Advertising: Tips and Tricks for Maximizing Your User Acquisition Efforts

Social media platforms have become one of the most important channels for user acquisition in the mobile app industry.

Leveraging Influencer Marketing to Drive Downloads

Vika Muzyka

2 min read

Leveraging Influencer Marketing to Drive Downloads

Influencer marketing is a powerful tool for driving downloads of your mobile game.

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

Vika Muzyka

4 min read

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

Unleashing the Potential of Mobile Game Advertising: Proven Tactics for Driving User Acquisition

Vika Muzyka

4 min read

Unleashing the Potential of Mobile Game Advertising: Proven Tactics for Driving User Acquisition

It's essential to employ proven tactics that drive effective user acquisition. Explore strategies and tactics to deliver remarkable results.

How Arcade Games Can Boost Engagement, Retention, and ARPU

Vika Muzyka

3 min read

How Arcade Games Can Boost Engagement, Retention, and ARPU

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.

Outsmart Your Opponents: Elevate Engagement for the Strategy Games

Vika Muzyka

4 min read

Outsmart Your Opponents: Elevate Engagement for the Strategy Games

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

Exploring the World of MMOs: Advantages, Target Audience, and Unique Points

Vika Muzyka

3 min read

Exploring the World of MMOs: Advantages, Target Audience, and Unique Points

Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay

Winning Strategies for Dominating the Racing Game Scene

Vika Muzyka

3 min read

Winning Strategies for Dominating the Racing Game Scene

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

Boost Your Brainpower with these Engaging Puzzle Games

Vika Muzyka

3 min read

Boost Your Brainpower with these Engaging Puzzle Games

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts

Vika Muzyka

3 min read

The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts

Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.

What are Key Performance Indicators and Why are they important?

Vika Muzyka

4 min read

What are Key Performance Indicators and Why are they important?

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.

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