Action Games: Engaging and Exciting Gameplay for Target Audiences
These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.
top of page
Search
Vika Muzyka
2 min read
Play to Earn Ad Networks: What are they and how do they work?
Play to Earn Ad Networks offer a solution by providing users with an opportunity to earn rewards for interacting with ads.
Vika Muzyka
3 min read
What is a CPI (Cost per Install) Self-serve Advertising Platform?
The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.
Vika Muzyka
2 min read
Targeting Gaming Verticals in the mobile gaming industry
The process of targeting specific demographic groups or interests within the mobile gaming industry.
Vika Muzyka
3 min read
What are In-App Purchases (IAP) Campaigns and Why are they beneficial?
IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.
Vika Muzyka
3 min read
What are Incentivised CPA and CPE Networks?
Networks help mobile game developers and advertisers reach their target audience and increase conversions.
Vika Muzyka
3 min read
Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.
Vika Muzyka
3 min read
Demographic Targeting in the Mobile Gaming Industry
Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.
Vika Muzyka
2 min read
Competitor App Targeting in the Mobile Gaming Industry
Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr
Vika Muzyka
3 min read
What are Incentivised CPE and CPI Campaigns and How do they work?
CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.
Vika Muzyka
3 min read
What is a High ARPU (Average Revenue per User) Ad Network?
An important metric in the mobile gaming industry, as it measures the revenue generated per user.
Vika Muzyka
3 min read
What is Cost Per Install (CPI)?
Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.
Vika Muzyka
2 min read
Casual, Hardcore and Hypercasual Games: What are the differences?
Mobile games are not a monolith, there are three most common categories: Casual, Hypercasual and Hardcore games.
Vika Muzyka
3 min read
App Install Optimised Ad Networks in Mobile Industry
App install-optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth
Vika Muzyka
3 min read
Advertising networks in the Mobile Gaming Industry
Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.
Learning with Gamelight
bottom of page