User Acquisition on a Budget: How to Gain Traction for Your Mobile App without Breaking the Bank
Launching a mobile app on a limited budget can be a daunting challenge, especially when it comes to acquiring users.
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Vika Muzyka
3 min read
Essential Tools For App Marketing Managers: UA Networks, Platforms, and Dashboards
UA networks, platforms, and dashboards are essential tools for app marketing managers who want to effectively promote their apps
Vika Muzyka
3 min read
Advantages and Disadvantages of Using UA Self-Serve Networks and Platforms
App marketing managers should monitor their self-serve UA campaigns closely to ensure they are achieving goals and making a positive ROI
Vika Muzyka
3 min read
How Arcade Games Can Boost Engagement, Retention, and ARPU
Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.
Vika Muzyka
2 min read
The Thrills and Rewards of Casino Games: A Guide to the Game Vertical
Casino games is their ability to offer a range of games within one app, giving players a variety of choices to engage with.
Vika Muzyka
2 min read
How Simulation Games Engage and Retain Players: Exploring the Advantages and Target Audience
The player takes on the role of a character, making decisions and engaging with the game world to progress and achieve goals.
Vika Muzyka
3 min read
The Power of Words: Exploring the World of Word Games
Word games is the wide range of formats they can take. From crossword puzzles to anagrams, word searches to word jumbles...
Vika Muzyka
4 min read
Outsmart Your Opponents: Elevate Engagement for the Strategy Games
Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.
Vika Muzyka
3 min read
Exploring the World of MMOs: Advantages, Target Audience, and Unique Points
Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay
Vika Muzyka
3 min read
Winning Strategies for Dominating the Racing Game Scene
Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.
Vika Muzyka
3 min read
The Power of Music Games: Exploring the Advantages of This Growing Game Vertical
Music games are mobile or console games that involve music as a core component of gameplay.
Vika Muzyka
3 min read
Adventure Games: A Guide to Targeting Your UA Campaign
Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.
Vika Muzyka
3 min read
Boost Your Brainpower with these Engaging Puzzle Games
Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.
Vika Muzyka
3 min read
The Rise of Card Games: A Guide to Targeting Card Game Enthusiasts
Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.
Vika Muzyka
3 min read
Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features
Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.
Vika Muzyka
2 min read
Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals
Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.
Vika Muzyka
3 min read
Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.
Vika Muzyka
3 min read
Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)
One of the biggest advantages of Endless Runner games is their high engagement and retention rates.
Vika Muzyka
2 min read
The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features
One of the main advantages of RPGs is their engagement and retention potential.
Vika Muzyka
3 min read
Exploring the World of Sports Games: A Comprehensive Guide
Sports games offer a unique combination of competition, strategy, and simulation.
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