CPE focuses on user engagement, making it a cost-effective strategy that drives real marketing value.

CPE is key to understanding user interactions in mobile marketing. Learn how to optimize campaigns for better engagement and ROI.

The top 10 UA channels for mobile marketing, including Google, Meta, and Gamelight, highlighting self-serve platforms for optimized campaign

The top five user acquisition channels to help mobile games grow and thrive in a competitive landscape.

Find the best user acquisition channels for e-commerce, from Gamelight and Google Ads to Meta and TikTok.

Boost user acquisition with an app discovery platform designed to connect your app to the right users.

SEO and ASO together boost app visibility, engagement, and downloads by optimizing search engine and app store presence.

Optimize user journeys for better app onboarding with simple, interactive, and personalized steps to improve engagement and retention.

Boost your conversion rates with engaging, mobile-optimized ads that focus on visuals, user experience, and personalized targeting.

Segmenting mobile audiences allows marketers to deliver personalized content, improving engagement, retention, and campaign efficiency.

Deep linking streamlines user navigation in apps, driving engagement and conversions by directing users to targeted in-app content.

Boost app revenue with rewarded ads while enhancing user experience. Learn strategies for seamless integration and maximizing ad engagement.

Subscription models drive recurring revenue and customer retention, reshaping how apps are monetized.

AI transforms mobile games by delivering personalized experiences, improving retention, and enhancing player engagement.

In-game events keep players engaged with fresh content, exclusive rewards, and social challenges that boost long-term retention.

Mobile app chatbots enhance customer support with 24/7 availability, scalability, and personalized service.

Influencer marketing fuels app growth by fostering trust and engagement. Choose the right influencers and craft campaigns for success.

Localization helps apps reach global audiences by adapting content and features to match local preferences and languages.

Transform user feedback into actionable insights to improve app performance, enhance user experience, and drive long-term engagement.

Track key app metrics like retention, churn, and ARPU to improve user experience, drive engagement, and optimize app performance.