games | Gamelight

Gamelight’s 15x Award-Winning Approach to Rewarded UA and Retention

6 min read

Gamelight’s 15x Award-Winning Approach to Rewarded UA and Retention

Gamelight’s AI-driven platform boosts user acquisition and retention through Rewarded UA, enhancing engagement and building player loyalty.

The Importance of Cross-Platform Compatibility for Mobile Games

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4 min read

The Importance of Cross-Platform Compatibility for Mobile Games

Cross-platform compatibility allows mobile gamers to enjoy seamless experiences across devices, enhancing engagement and retention.

The Role of Artificial Intelligence in Automating App Testing

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4 min read

The Role of Artificial Intelligence in Automating App Testing

AI boosts testing efficiency by automating tasks, improving accuracy, and adapting to code changes.

Exploring Hyper-Casual Game Advertising: Lessons and Insights

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4 min read

Exploring Hyper-Casual Game Advertising: Lessons and Insights

Learn strategies for hyper-casual game advertising to boost revenue and user satisfaction with rewarded ads and engaging creatives.

The Impact of App Store Localization on UA and Conversion Rates

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4 min read

The Impact of App Store Localization on UA and Conversion Rates

Learn how app store localization improves UA and conversions by adapting app listings to regional languages and cultural preferences.

The Benefits of Using AI-Powered Engines in Personalization of App Recommendations

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3 min read

The Benefits of Using AI-Powered Engines in Personalization of App Recommendations

Explore how AI-powered personalization boosts app engagement, user satisfaction, and conversions through tailored recommendations.

Boosting Productivity: How Marketers Can Work More Effectively with AI Tools

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3 min read

Boosting Productivity: How Marketers Can Work More Effectively with AI Tools

Learn how marketers can boost productivity and creativity by integrating AI tools for automation, data analysis, and personalized campaigns.

Optimizing App Title and Subtitle for Higher App Store Rankings

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3 min read

Optimizing App Title and Subtitle for Higher App Store Rankings

Optimize your app title and subtitle with keywords and compelling messaging to boost rankings and downloads.

The Rise of In-App Advertising: Maximizing Revenue and Enhancing User Experience

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3 min read

The Rise of In-App Advertising: Maximizing Revenue and Enhancing User Experience

Explore strategies to maximize in-app ad revenue while maintaining a seamless user experience in mobile apps and games.

Revolutionizing User Acquisition: Programmatic Advertising Trends

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4 min read

Revolutionizing User Acquisition: Programmatic Advertising Trends

Learn how programmatic advertising trends like AI and cross-platform strategies are revolutionizing user acquisition.

App Store Reviews and Feedback: Harnessing User Sentiment for UA and ASO

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3 min read

App Store Reviews and Feedback: Harnessing User Sentiment for UA and ASO

Use app store reviews to enhance UA and ASO by improving ratings, addressing feedback, and building trust with users.

Demographic Targeting in the Mobile Gaming Industry

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3 min read

Demographic Targeting in the Mobile Gaming Industry

Demographic targeting boosts mobile game success by tailoring campaigns to specific audience segments.

Casual, Hardcore and Hypercasual Games: What are the differences?

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3 min read

Casual, Hardcore and Hypercasual Games: What are the differences?

Compare casual, hardcore, and hypercasual games by complexity, audience, and monetization.

The Impact of Re-Targeting on User Lifetime Value (LTV)

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5 min read

The Impact of Re-Targeting on User Lifetime Value (LTV)

Explore how re-targeting boosts User Lifetime Value (LTV) by increasing conversions and reducing churn.

What are Incentivised CPA and CPE Networks?

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5 min read

What are Incentivised CPA and CPE Networks?

Incentivized CPA and CPE networks are performance-based marketing models where advertisers pay for specific user actions or engagement.

Boost Your Mobile Game User Acquisition Strategy and D7 ROAS with Expert Mobile Game

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8 min read

Boost Your Mobile Game User Acquisition Strategy and D7 ROAS with Expert Mobile Game

Unlock success in mobile game marketing with expert strategies to boost user acquisition, D7 ROAS, and retention.

Crafting Effective Monetization Models: The Role of Mobile Game Marketing Agencies

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5 min read

Crafting Effective Monetization Models: The Role of Mobile Game Marketing Agencies

Learn how mobile game marketing agencies craft successful monetization models to boost revenue and ensure long-term game success.

UA Platforms Key Strategies for Mobile Game Growth

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4 min read

UA Platforms Key Strategies for Mobile Game Growth

Learn how UA platforms help drive mobile game growth through targeted ads, strategic user acquisition, and effective marketing.

Mobile Game Advertising: A Complete Guide to Boost Your Game's Success

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3 min read

Mobile Game Advertising: A Complete Guide to Boost Your Game's Success

Master mobile game advertising with our guide to attract players, boost installs, and grow your mobile game's revenue.

Best 10 User Acquisition Channels for Success in 2024

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4 min read

Best 10 User Acquisition Channels for Success in 2024

The top 10 UA channels for mobile marketing, including Google, Meta, and Gamelight, highlighting self-serve platforms for optimized campaign

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