The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.

The process of targeting specific demographic groups or interests within the mobile gaming industry.

The process of acquiring new users for a mobile game through various marketing and promotional efforts.

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.

Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.