eCPM | Gamelight

3 min read

What is a CPI (Cost per Install) Self-serve Advertising Platform?

The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.

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Targeting Gaming Verticals in the mobile gaming industry

The process of targeting specific demographic groups or interests within the mobile gaming industry.

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What is User Acquisition in the mobile gaming industry?

The process of acquiring new users for a mobile game through various marketing and promotional efforts.

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Demographic Targeting in the Mobile Gaming Industry

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

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What is Cost Per Install (CPI)?

Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.

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Advertising networks in the Mobile Gaming Industry

Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.