demographic target

2 min read

Targeting Gaming Verticals in the mobile gaming industry

The process of targeting specific demographic groups or interests within the mobile gaming industry.

3 min read

What are In-App Purchases (IAP) Campaigns and Why are they beneficial?

IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

3 min read

Demographic Targeting in the Mobile Gaming Industry

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

3 min read

What is a High ARPU (Average Revenue per User) Ad Network?

An important metric in the mobile gaming industry, as it measures the revenue generated per user.