Vika Muzyka2 minTargeting Gaming Verticals in the mobile gaming industryThe process of targeting specific demographic groups or interests within the mobile gaming industry.
Vika Muzyka3 minWhat are In-App Purchases (IAP) Campaigns and Why are they beneficial?IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.
Vika Muzyka3 minDemographic Targeting in the Mobile Gaming IndustryInvolves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.
Vika Muzyka3 minWhat is a High ARPU (Average Revenue per User) Ad Network?An important metric in the mobile gaming industry, as it measures the revenue generated per user.