CPM | Gamelight

7 min read

Maximizing Returns: Unlocking the Value of Targeted In-Game Ads and Their High CPMs

In-game ads reach engaged players, enhancing brand awareness and the gaming experience with personalized messages.

3 min read

How Arcade Games Can Boost Engagement, Retention, and ARPU

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.

4 min read

Outsmart Your Opponents: Elevate Engagement for the Strategy Games

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

3 min read

Winning Strategies for Dominating the Racing Game Scene

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

3 min read

Boost Your Brainpower with these Engaging Puzzle Games

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

4 min read

What are Key Performance Indicators and Why are they important?

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.