In-game ads reach engaged players, enhancing brand awareness and the gaming experience with personalized messages.

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.